PRESS RELEASE Dusseldorf-Gouda, 30 January 2020
Participants - i.e. both the 170,000 visitors and the 4,000 exhibitors - at the interpack
packaging exhibition (7-13 May 2020) will soon be able to contribute to the end of
packaging as an environmental problem worldwide by expressing their support for the
PUMA Manifesto. In doing so, they endorse the PUMA vision on the activity of packaging
and promise to share their relevant information and insights in the field of packaging in
all fairness and reasonableness. The PUMA Manifesto is open to read directly at the
North Entrance of the interpack at booth ENB/03 and there everybody can also express
his/her support via the PUMA Register of Support.
The PUMA project is an initiative of the NVC Netherlands Packaging Centre (NVC). NVC
(founded in 1953) is the association of more than five hundred internationally oriented
companies that recognize the importance of the packaging activity. The NVC
membership, the innovation projects (including packaging innovation contest De
Gouden Noot), information services and education (workshops, courses) stimulate the
continuous improvement of packaging.
Every second, the world packs 300,000 products per second, resulting in 300,000
emptied packs per second. As a result, packaging as an activity, for example, is eight
times larger than Google, which processes around 40,000 searches per second
worldwide. The increases in prosperity and growing world population are leading to
further growth of packaging worldwide. For a sustainable future of packaging on this
scale, it is an absolute requirement that an end is made to packaging as an
environmental issue.
Building on decades of experience (including the drafting of the ISO world standards in
the field of packaging and the environment), NVC launched the PUMA project on 27
March 2017 [1]. On the basis of a series of inspiring PUMA meetings with a total of
several hundred participants, in Rotterdam (NL), Eindhoven (NL), Nuremberg (DE),
Reading (UK), Boston (USA) and Tokyo (JP), the time has now come, as far as NVC is
concerned, for the global packaging community to actually put an end to packaging as
an environmental issue worldwide. To this end, the PUMA Manifesto offers a holistic,
coherent vision of the activity of packaging and the materials used for that purpose in
the front-end, back-end and collect & control phases [2]. In addition, the PUMA
Manifesto is a shared source of inspiration and cooperation, supported by NVC as a
leading, transparent and reliable association of internationally oriented companies that
are willing to take their social responsibility when it comes to packaging.
1. PUMA stands for Packaging Upcyclability Materials Accelerator
2. Part of the PUMA Manifesto is a glossary with which various (sub)activities in packaging are accurately described.
More information
NVC (founded in 1953) is the
association of companies
addressing the activity of
packaging throughout the supply
chain of packaged products. The
NVC membership, projects,
information services and
education programme stimulate
the continuous improvement of
packaging.
NVC Netherlands Packaging
Centre
P.O. Box 164
2800 AD Gouda
The Netherlands
telephone +31-(0)182-512411
info@nvc.nl
website www.nvc.nl
For more information about PUMA,
please contact Helen Crowe,
h.crowe@nvc.nl
For more information about NVC activities prior to and during the interpack2020,
please
contact Michael Nieuwesteeg, m.nieuwesteeg@nvc.nl
Request the NVC presentation of the interpack2020 visitors kick-off via info@nvc.nl or
call the NVC association office at +31-(0)182-512411.
Attachment
Impression NVC booth interpack 2020
