Already the Big Brand interest in the new AIPIA Summit of the Americas (4/5 June Jersey City) is demonstrating how much disruptive technologies, such as Blockchain, AR and the Internet of Packaging (IoP), are gaining traction. All the major food, beverage, healthcare, cosmetics & health and beauty care producers- as well as the leading packaging converters and suppliers - need to add value for their customers, improve security and enhance connectivity along the supply chain.
The Summit, which is being run in partnership with BXP, Brand Experience Magazine (formerly Package Design) has lined up more than 25 speakers, covering the full spectrum of Active & Intelligent Packaging (A&IP) technologies. The centerpiece of the Summit will be the Bayer Consumer Health Challenge where A&IP product and service providers can pitch their ideas to help this owner of brands such as Alka Selzer, Claritin and Dr. Scholl’s to use smart packaging to enhance the consumer experience.
Other Brands offering insights into how they are using A&IP to differentiate, protect and enhance their products will be ABSOLUT (a member of the Pernod Ricard family) and coffee specialists Paulig. While Zappar and Cambridge Design Partnership will use Brand applications to demonstrate how they have utilized A&IP to great effect for Brands such as Avon, PEZ, Bulmers and Danone.
“We believe US Brands have some unique issues which A&IP can address successfully. But all major global Brand owners already recognize the value of Smart Packaging to help them stand out in this increasingly omnichannel environment. Thanks to digital technologies, smaller companies are able to compete head on with these multinationals. How they respond to this is the next big A&IP adventure,” says AIPIA executive director Eef de Ferrante.
“Big Brands such as PepsiCo, Mondelez, Conagra, Genentech and Abbot Nutrition have already signed up to attend the Summit. It will be a Brand fest where packaging’s latest disruptive innovations will get a chance to show their potential and get a thorough evaluation,” he added.
