Butterball, America’s most recognized turkey brand and the largest U.S. producer of turkey products, enters snack market with flexible packaging from Amcor.
While it’s nice to recall the days of three square meals, snacking is the new normal.
95 percent of U.S. adults snack at least once a day; and 70 percent snack two or more times per day.1
41 percent believe it is healthier to snack throughout the day than eat three standard meals.1
69 percent believe anything can be considered a snack.1
As consumer attitudes shift, leading brands are responding by delivering snacks that are filling and provide energy between – or in place of – meals.
Snacks like turkey, with claims of high protein, offer consumers convenience, portion control and portability.
Butterball, America’s most recognized turkey brand, is responding to the snacking shift by delivering a snacking product that highlights nutritional components and offers a fun and functional format.
Amcor’s packaging professionals combine award-winning package design, science and market insights, which accelerated Butterball’s time to market. That expertise supported by collaboration, rapid prototyping and hands on research have been fundamental to Amcor’s success with leading brands around the globe.
Amcor helped bring to life Butterball’s vision for eye-catching packaging to showcase its new snacking product line. Using Amcor’s easy-open EZ Peel® lidding, the packaging provides outstanding product visibility and antifog, as well as an elevated sensorial experience delivered with matte film and tactile print.
“We knew exactly what we wanted from the packaging to help our snacks catch the eye of consumers, and Amcor had the exact product for our needs,” said Jeff Mundt, vice president of innovation and research and development with Butterball. “The combination of an appealing design, clear visibility to the products in the package and ease of use for the consumer make this unique packaging a perfect fit for Butterball Premium Snacks.”
Want more market share in the expanding snacking market? Amcor offers award-winning flexible and rigid packaging and then delivers the market insights and creative ideas that enable our customers to win in snacking or other expanding markets.
Download our eBook to learn how to satisfy snack-hungry consumers with innovative snack packaging.
Sources: Mintel – Snacking Motivations and Attitudes, 2019.
About Amcor
Amcor is a global leader in developing and producing responsible packaging for food, beverage, pharmaceutical, medical, home- and personal-care, and other products. Amcor works with leading companies around the world to protect their products and the people who rely on them, differentiate brands, and improve value chains through a range of flexible and rigid packaging, specialty cartons, closures, and services. The company is focused on making packaging that is increasingly light-weighted, recyclable and reusable, and made using a rising amount of recycled content. Around 48,000 Amcor people generate US$13 billion in sales from operations that span about 250 locations in 40-plus countries. NYSE: AMCR; ASX: ASC
