The K-Beauty, vegan skincare brand Innisfree, has rebranded for the U.S. market with new packaging, a new logo, and clean cruelty-free formulas.
The brand, owned by Amorepacific, also doubled its distribution at Sephora and is now available in over 1,200 brick-and-mortar locations.
Innisfree has a completely redesigned brand identity to better compete in the US, the brand says, and has had a cult following for several years. Innisfree's latest launch is its Green Tea collection.