It said recent research showed UK consumers splurged a £415m on Easter eggs in 2023, with an estimated 3,000 tonnes of Easter egg chocolate wasted each year in the UK, with packaging alone accounting for over 8,000 tonnes of waste annually.
Last year an estimated 4,370 tonnes of card and 160 tonnes of foil packaging were used for Easter eggs.
Despite efforts to promote sustainability, 59% of UK adults believe that Easter packaging remains excessive.