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STORMBRANDS has created a vibrant new brand and packaging system for Tropicana’s latest range of real fruit drinks for youngsters: Tropicana Kids Smoothies.

The global agency has partnered with Tropicana for over five years, working as a strategic brand-design collaborator. Tropicana approached STORMBRANDS with its latest brief because it wanted to develop a fun, reassuring and distinctive brand and packaging identity for the launch of Kids Smoothies, and to stand out from competitors such as Innocent and Happy Monkey.

Islands8 is the brainchild of brother and sister startup founders George and Annabel Xuereb. George, a mechanical engineer, and Annabel, a dental hygienist, embarked on their extraordinary journey to create Malta’s first truly national gin during COVID-19, when both their professional lives were grounded.

As part of its Pride Month celebration, the fruit-flavoured sweet brand, which is owned by Mars Incorporated, released a set of promotional wrappers celebrating LGBTQ+ and marginalised groups.

“We’re partnered with LGBTQ+ artists to design and release five limited-edition Skittles packs that tell visuals stories of Pride,” a statement announcing the campaign read.

“We’ll donate $1 for every Pride pack sold – up to $100,000 – to GLAAD to back their ongoing efforts to work through media to support the LGBTQ+ community.”

Firms categorised as ‘large organisations’ are currently required to report their packaging data to Environmental Agency twice per year under EPR reforms, with fees set to begin in October 2025 following the programme’s delay.

A ‘large organisation’ is one that is responsible for over 50 tonnes of packaging per year and that possesses an annual turnover exceeding £2 million.

Between at least November 2021 and the date of the undertaking, MOO claimed that its yoghurt tubs were made from ‘100% ocean plastic’, which the ACCC was concerned gave the impression they were made from plastic waste collected directly from the ocean, when this was not the case.

While MOO included disclaimers on the top and back of the packaging, the ACCC considered they were insufficient to overcome the headline representation of ‘100% ocean plastic’.

Austrianova and ProAgni are coming together to develop and commercialize shelf-stable probiotic additives for cattle feed and other farm animals through the “Bac-in-a-Box” technology. The licensing and manufacturing agreement eyes improved production efficiency, reduced methane emissions and less antibiotic use in livestock by leveraging novel, ethical and sustainable products.

The release coincides with a national promotion offering consumers a chance to win $1,000 in cash and other goodies. The limited edition Babybels featuring Disney characters will be available in major retail stores around Australia from now until December 6.

Bel Groupe’s (Babybel’s parent company) Australia Country Manager Eric Jeanmaire said Bel has been collaborating globally with Disney for several years. This year’s theme is focused on sharing moments of wonder with Mickey & Friends.

Friskis holds a special place in the hearts of Nordic consumers, evoking feelings of playful summertime moments and thirst-quenching experiences. JDO’s task was to create a bold and vibrant Friskis world that would not only captivate with its visual appeal but also preserve the brand’s essence.

The transformation begins with a packaging redesign, enhancing the well-known red and yellow branding and prominently displaying the flavour variants and product range.

To attract new consumers, Maryland has launched a new Choc & Caramel flavour. With caramel’s market value at £131 million in ‘Sweet Biscuits’ and a 30% growth over the past 52 weeks, the timing is ideal to expand the range with this enticing flavour.

Lawmakers held a joint legislative hearing in Albany on Tuesday to examine the Packaging and Recycling Infrastructure Act, which would change how the state manages plastic waste — a focus of the state's climate action plan. The bill proposes to establish environmental standards for packaging and mandate companies with a net income of $1 million or more reduce their packaging by 10% of weight within three years, 20% in five years, 30% within eight years, 40% after a decade and by 50% in 12 years.