Coca-Cola 3000 Zero Sugar, which also had its flavour co-created by AI, comes in a ‘futuristic’ packaging design which includes ‘colourful’, ‘bright’, and ‘optimistic’ tones.
The design showcases liquid in a morphing, evolving state, which Coca-Cola said is communicated through form and colour change that emphasise a positive future, with AI being used to understand how fans envision the future through aspirations, emotions, colours, and flavours.