The release coincides with a national promotion offering consumers a chance to win $1,000 in cash and other goodies. The limited edition Babybels featuring Disney characters will be available in major retail stores around Australia from now until December 6.
Bel Groupe’s (Babybel’s parent company) Australia Country Manager Eric Jeanmaire said Bel has been collaborating globally with Disney for several years. This year’s theme is focused on sharing moments of wonder with Mickey & Friends.