Unilever-owned deodorant brand Axe has refreshed its brand image with a splash of vibrant new packaging in an effort to further connect with its Gen Z target audience.
Working with design agency and long time partner PB Creative, the brand was inspired by street art in its mission to propel the male grooming stalwart – which goes by the name Lynx in the UK, Ireland, Australia and New Zealand – to more vibrant and progressive territory with a focus on self-expression.
