CircularEconomy

Mars, Incorporated has today announced it will incorporate recycled polypropylene plastic into the primary packaging for some of its popular pet food brands. For Mars, this marks an important step in its efforts to reduce virgin plastics use across its packaging portfolio, to do its part to build a circular economy where no packaging becomes waste.

Siegwerk is committed to the principle of sustainability: Achieving a sensible balance between ecological, social and economic needs without compromising the resources of future generations. The growing demand for environmentally friendly solutions and sustainable packaging has strongly influenced the packaging market. “It is time to rethink packaging and move from a linear to a Circular Economy model,” said Alina Marm, Head of Circular Economy Hub at Siegwerk. Inks and coatings play an important enabler role in a Circular Economy.