Baby food brand Piccolo has launched what it claims is the UK’s first 100 per cent recyclable baby food pouch suitable for kerbside recycling.
Rather than the standard plastics and aluminium structure, Piccolo’s Yellow & Go pouches are made using a single material, polypropylene. The company has partnered with recycling scheme, First Mile, to ensure that consumers can recycle them from home. The multipack box doubles up as a returns box, with a QR code that allows consumers to download the free returns label to put on the box and send to First Mile.