counterfeit

The new packaging will distinguish the legitimacy of its products by emphasising the positioning of the security code, allowing both retailers and consumers to check the authenticity of the product.

The makeover also includes a new top-integrated seal, which will allow consumers to open the Geek Bar using a tear brace. Geek Bar has also replaced the certification and environmental protection information to emphasise the recyclable nature of the product.

Coming off a year in which e-commerce surged exponentially, the fight against counterfeit goods has never been fiercer. Whether that means fake goods or product diversion, the ability to authenticate and track-and-trace has never been more relevant.

Recognizing this trend, HP has launched its HP Indigo Secure portfolio, which touts digital security printing in one pass. The portfolio, which includes the new HP Indigo 6K Secure digital press, includes a host of software and hardware solutions designed to safeguard the supply chain.