Slow fashion, Slow Cosmétique – what are they?
“Slow fashion” developed in response to “fast fashion,” which entails a rapid turnover in collection – several times a season – to push customers to consume, even to overconsume. The term “slow fashion” means the exact opposite way of doing things: The clothing sold is of high quality, so customers can keep the articles for as long as possible. Furthermore, the brands are conscious of, and focused on limiting the environmental and social impacts of their production processes.