The demand for sustainable and 100% recyclable packaging is growing like never before, and this includes in the premium spirits market. At Smurfit Kappa, we are always striving to meet customers’ changing demands and our new 100% recyclable drinks packaging solution, the Smurfit Kappa Eco-Tube, is a perfect example. We recently developed this revolutionary product, providing a more sustainable paper tube packaging solution and which allows the traditional paper tube to be 100% recyclable within normal consumer recycling schemes.