The team at Missouri Creative realised the important of the pack design as the single most important touchpoints with consumers, especially to combat the many restrictions around the marketing of alcohol in Norway. Taking a deep dive into the brand’s history, Missouri reimagined icons from historical designs to create the new hero roundel, the refined white wave and the star pattern. Inspiration was also drawn from the iconic Oslo skyline, known as ‘The Barcode’, which Missouri integrated into the pack barcode.
