Congratulations on being selected by the international judging panel as a Sustainability Awards 2021 finalist! Could you please introduce your successful entry and what’s innovative about it?
The successful entry is a specifically engineered Sundae Cup & Lid that we developed in partnership with Havi for McDonald’s to be used throughout Europe initially. The product is made from 100% wood fiber, without any plastic additives and has been formulated for use with ice cream and a broad range of sauces and toppings.