Consumer trend analysts at Spate recently noted that the search volume for “sunscreen” has increased 30.8% year-over-year with a 4.5% predicted growth over the next 12 months. Additionally, search volume for “after sun care” & “face tanning lotion” has grown 32.7% and 22.8% in the same period, respectively. This presents brands with an opportunity to innovate on their current sun care packaging as a means of meeting sustainability goals, driving sensorial engagement, or standing out on the shelf.
