The QR code allows consumers to trace the coffee back to its origin, and access data pertaining to the coffee farmers, the time of harvest, roasting period and shipping certifications – all using US-based food-tech company IBM Food Trust’s blockchain technology platform.
The codes will appear on packaging for the company’s Summer 2020 range – a new collection of 100% Rainforest Alliance-certified whole bean, roast and ground-coffee product packs.
