Fry’s, which is part of the LiveKindly Collective of plant-based brands, has removed the plastic wrappers from seven of its main products, including its bestselling Chicken-Style Burgers, and other lines including its Chicken-Style Strips, Traditional Burgers and Sausage Rolls.
It means the South African brand’s range – which is sold in Tesco, Sainsbury’s, Morrisons and Ocado – will now be packaged straight into the brand’s fully recyclable cardboard boxes. The brand said the move would help it reduce plastic use by 1.5 tonnes per year.