Coca-Cola

Coca-Cola HBC’s larger multipacks (10, 12, 20 and 24 cans) are now available in a new fully enclosed carton. This follows the introduction of Graphic Packaging’s new KeelClip™ late last year, which saw smaller multipacks (four, six and eight cans) transition to an innovative paperboard solution. Both packaging types were designed and developed by Graphic Packaging; in total, transitioning to these new secondary packaging solutions will eliminate 500 tonnes annually of hard-to-recycle shrink wrap plastic.

The soft drinks market has been forced to face several challenges over the last few years. It was the target for a sugar tax, three years before the National Food Agency’s proposed tax on food products. Particularly with the prevalence of soft drinks in the on-the-go sector, the market is often under scrutiny in regards to mitigating the packaging’s environmental impact and it has taken a more recent hit due to the pandemic, with lockdowns resulting in fewer sales.

We have announced that we have reached a key milestone on our journey to a World Without Waste as we reduced plastic use by almost 5,000 tonnes a year since 2019.

This move has been facilitated through the completion of a €13m investment in our plant at Knockmore Hill, Lisburn, Co. Antrim. The investment combined with other measures across our packs is a further sign of the Coca-Cola system’s commitment to creating a true circular economy.