Following the International Sustainability and Carbon Certificate (ISCC) Plus accreditation of its Berry Astra Plastique facility in Saint-Georges-de-Reneins, France, Berry Healthcare’s market-leading Vistop® PP36 patented tamper evident closure for autoclave sterilisation can now be specified incorporating advanced recycling resin in both circular PP and PE. This meets customer demands for more sustainable packaging while maintaining the closure’s high standards of product protection and user safety.
There are many reasons why making the change to more sustainable packaging is important, but six stand out as evidence that sustainable ways of doing business will be critical for our future and a potential boost for the economy as well. These include environmental, consumer, and government factors supplying enough momentum to create a megatrend.
1 – Our planet requires sustainable packaging solutions
Globally, an estimated 42% of all plastics are being used in packaging, the majority of which are only intended for a single use. The problems created by plastic pollution in an ecosystem are long-lasting.
90% of plastic never re-enters the product lifecycle and is instead incinerated, put into a landfill, or released into the natural environment.
It can take anywhere from 20 to 400 years or more for plastic to break down.
Once it does, the resulting fragments, or microplastics, typically linger in everything from our water to our food and soil.
Using sustainable materials for packaging can break this negative cycle.
2 – In a growing number of places, reducing plastic packaging is the law
In 2021, Australia announced its National Plastics Plan, a plan to ban single use plastics by 2025. Apart from Australia, a growing number of countries and cities around the world are also taking action to ban the use of plastic for single use applications.
In the EU, the “Directive on Single Use Plastics” of 2019 aims to combat the 10 most commonly found single-use plastic items on European beaches which represent 70% of all marine litter in the EU.
In the US, states like California, Hawaii, and New York have begun to legislate against items like plastic bags, forks, and food containers.
In Asia, countries like Indonesia and Thailand have spearheaded calls to adopt measures against single use plastics.
Rather than wait for legislative pressure, Morgan Stanley research reports that the number of companies with a visible plastic strategy in the US more than doubled year-over-year from 2018 to 2019 alone. When anticipating megatrends, companies have reasons beyond profit to make changes. However, in the case of sustainable packaging, business benefits can be a major factor.
3 – Sustainable packaging materials are what consumers like to see
Ranpak and Harris Research revealed that e-commerce customers across the US, UK, France, and Germany all prefer to do business with companies that use sustainable packaging. In fact, across all these countries, over 70% of consumers shared this preference, with >80% saying the same in the UK and France. Consumers felt even more strongly that they would prefer to see paper packaging instead of plastic protecting their online purchases.
Not only do consumers prefer seeing paper in a box, a 2013 study found paper was the most pleasant to the touch out of a field of 12 materials, ranking five spots higher than plastic and even beating out velvet for the top spot.
4 – Sustainable packaging protects goods effectively
The persistent myth that plastic is superior to other types of protection doesn’t hold up to scrutiny. Sustainable materials have continued to be used as packaging materials for thousands of years—long before the wide commercial use of plastic.
While plastics were first invented in 1869, it was not until the advent of World War II that they began to become ubiquitous as they increased in production during this period by 300%.
Paper is possibly the oldest flexible packaging in the world, and along with materials like metal and glass, belong to a category of packaging materials that predate industrialization.
Sustainable materials can be used for any application within a box, even critical applications including cold chain.
In many applications, paper outperforms the protection offered by plastic, sometimes up to 58%.
5 – E-commerce continues to grow across the globe
Ranpak’s e-commerce study found that over half of consumers planned to buy more online from 2020 to 2021 within three out of four represented countries. Within these markets, growth in e-commerce is also supported by the increasing popularity of grocery, meal, and food delivery services.
eMarketer predicts that in the US, e-commerce penetration will more than double from 2019 to 2025, growing from 11% to 23.6%.
Globally, Mexico tops the list of 5 fastest-growing e-commerce markets with a 35% growth rate. Runners up are, in order, India, the Philippines, China, and Malaysia.
In 2019, the total value of global e-commerce was $9.09 trillion in US dollars.
Sustainable packaging options are needed to support the increase in global e-commerce activity.
6 – Companies should improve the sustainability of their business models
Environmental, Sustainability, and Governance strategies, commonly referred to as ESG strategies, are a critical part of many companies’ development, as consumers and investors become increasingly ecologically conscious. By improving the resource efficiency of their businesses, companies can improve their scores, and potentially gain business benefits including boosts to reputation, customer and employee loyalty, and access to capital.
ESG investments are increasingly popular. In the US alone, around a quarter of assets under management are ESG-rated investments—a total of about $12 trillion.
The circular economy is anticipated to create $4.5 trillion in US dollars by 2030.
Companies that improve their ESG performance can have an easier time attracting and retaining talent.
Based on global factors including the need for positive environmental action, massive growth in e-commerce business that requires sustainable packaging to support it, and the economic opportunities paired with low effort required to make the switch, it’s safe to say that sustainable packaging adoption will continue to be a megatrend in the near future.
Crown Bevcan Europe & Middle East helps Zai Urban Winery launch high-quality wine in a convenient, sustainable formatNews:
Although wine is, of course, a traditional market in Italy, it has great potential for innovation. Zai has taken the opportunity to push the trend towards canned wines forward, diversifying into a versatile, sustainable packaging format that offers greater opportunities than glass and which fits the company’s dedication to safeguarding the future through a biodiverse circular economy. At the same time, Zai has an original, creative way of telling its story. It has created a vision of a world where, in 2150, wine is no longer available due to a lack of care for the environment. Pollution has ravaged the Earth and only a miracle can bring back the joys of wine to those remaining on the planet.
To bring the brand story to life, Zai Urban Winery has assigned six distinct characters for each of its organic wines, all of whom play a key role in returning wine to the world: DR. CORVINUS, GAMEA MR. BUBBLE, LADY BLENDY and CORK BORG. All wines are available in 250 ml cans.
Five of Zai’s products are vegan. The low alcohol and low-calorie wines are perfectly suited to connoisseurs looking to enjoy their favorite drink that prioritize health and well-being. The premium designs, each featuring a character and using vivid, eye-catching graphics, will also appeal to a younger audience, who invariably also take sustainability into account when making purchasing decisions. Here, metal packaging delivers effortlessly, it being 100% recyclable with zero loss of properties, making it a major contributor to the circular economy.
Highly Innovative Zone
The name Zai is an acronym of Zona Altamente Innovativa (Highly Innovative Zone in English), after the historical industrial area of Verona where the company is based and taps into what it perceives to be an increasingly vegan and organic future. Gabriele Stringa, one of the partners at Zai Urban Winery, said: “We have developed a new way of offering wine while remaining focused on well-being, efficiency, resource management and innovation - values that are the backbone of our production strategy linked to sustainability. Metal packaging is key to this, as it is 100% recyclable with zero loss of properties. We believe beverage cans will be the future as consumers increasingly look to the impact their purchasing decisions have on their personal health and that of the planet. Our partnership with Crown has made this possible, and now our unique story is reaching audiences across the continent as they enjoy our wines."
Veronique Curulla, Marketing and Business Development Director at Crown Bevcan Europe & Middle East, added: “Working with Zai Urban Winery to create these masterpieces in metal packaging has been an inspirational process for us all. Metal is undoubtedly a key component as we look to the future with sustainability in mind and delivers many practical benefits. Metal does not alter the taste of the wine inside, for example, and the ability to deliver a single-serve portion means there is no need to open a full bottle when only one glass is wanted. It helps promote responsible consumption and can be easily transported and enjoyed in a wide variety of situations – such as on the beach, at picnics or outdoor events, for example.”
Each can features a QR Code that sends consumers to the winery website. Once there, they can access details about the provenance of the wine and read the story behind this exciting brand. The new line of wines is available in the hospitality and retail outlets across Italy, Ireland, Germany, Bulgaria, Belgium, Denmark, U.K. and Israel.
About Crown Holdings, Inc.
Crown Holdings, Inc., through its subsidiaries, is a leading global supplier of rigid packaging products to consumer marketing companies, as well as transit and protective packaging products, equipment and services to a broad range of end markets. World headquarters are located in Yardley, Pennsylvania.
ITC Paperboards pioneering Planet-friendly initiatives in specialised Packaging – ITC Chairman Mr. Sanjiv Puri
In his AGM address Mr. Sanjiv Puri, Chairman and Managing Director, ITC Ltd, shared his Vision on ITC Next: Reimagining Business for the Redefined Future. Relevant Excerpts from the speech is below:
“We have been observing take-away coffee aficionados and have focused on developing innovative sustainable packaging solutions to overcome the obstacles standing in the way of the ultimate experience. Whether your coffee is hot or cold, we have figured it out. Let me tell you how,” says Neal McCone, Category Director, Quick Service Restaurants and Specialty Coffee, Fiber and Foodservice Packaging at Huhtamaki.
The tale of the refreshing summer drink
When days grow longer, coffee enthusiasts typically turn to a fresher kind of brew. Iced coffee has been trendy for many years now and every summer season brings new frosty coffee flavors. The latest cool kid in coffee town is called Dalgona, a hot or iced whipped coffee from South Korea.
When it comes to packaging for iced coffee, sip holes are an essential functionality.
If you take a look at people carrying a take-away drink on the streets, you will see that many have removed the lid from the cup. Mostly this change is driven by the sip hole’s impracticality.
Based on these observations, we tapped into our technical know-how to design an award-winning fiber lid. Our Future Smart™ Duo fiber lids are suitable for both hot and cold drinks. This new product’s high functionality makes it possible to sip drinks with or without a straw, thanks to the round sip hole. We think consumers should always be able to choose the best way to savour their favorite drink.
The tale of the dramatic coffee spill
For a vast majority of people, a cup of coffee is the only way to start the morning. Aside from perking you up and helping you focus, it also sets your mood for the rest of the day.
When you stumble, change pace, or move suddenly, the hot beverage you are holding in your hand sloshes back and forth in its container. If you have taken the lid off your take-away cup or worse, your cup came with an ill-fitting lid, that spells bad news for you – and your clothes – or the people around you. Spilled coffee is never a pleasant thing.
To avoid beverage spillage and these kinds of scenarios, we crafted the Future Smart™ Duo fiber lids to ensure an improved click fit with paper cups. The end goal is clear: to enable you to consume drinks on-the-go without worrying about spills or leakage.
The tale of the eco-conscious take-away lover
Over the past years, take-away aficionados have grown increasingly aware of the consequences of their consumer lifestyle on the environment. The more take-away beverages we drink, the more packaging we use. For many there has been an increasing awareness of the need to find sustainable solutions particularly to address plastic substitution.
In line with our purpose to project food, people and the planet, Huhtamaki decided to take on this challenge and make plastic lids a thing of the past. Our new 100% plastic-free fiber lids are recyclable and industrially compostable, providing a clear alternative to eco-conscious consumers and delivering a sustainable packaging solutions. As they are made of renewable, plant-based fiber, they help to reduce the consumption of fossil materials.
“We believe we can bring the final touch to the ultimate take-away experience by providing an innovative, fit-for-purpose and sustainable food packaging. Now it is time for cafés and baristas, wherever you are in the world, to join hands and create a positive impact by simply making the right choice,” says Neal.
Congratulations on being selected by the international judging panel as a Sustainability Awards 2021 finalist! Could you please introduce your successful entry and what’s innovative about it?
The successful entry is a specifically engineered Sundae Cup & Lid that we developed in partnership with Havi for McDonald’s to be used throughout Europe initially. The product is made from 100% wood fiber, without any plastic additives and has been formulated for use with ice cream and a broad range of sauces and toppings.
The product needed to be engineered to very high performance tolerances, demonstrate superior functionality and organoleptic properties and also provide the consumer with a highly evolved level of sensory perception in use. We see this product not as a ‘good replacement for plastic’, but as a fantastic sustainable design and a beautiful piece of packaging in its own right.
What are the environmental challenges in packaging that your entry addresses, and what impact do you hope it will make?
The initial need was to replace an existing, brand-iconic, plastic package made from non-renewable materials. Our Circular design addresses the consumer (and increasingly legislative) demand for a switch to renewable materials by using tree fiber from sustainably managed forests, utilising efficient manufacturing processes that reprocess all scrap and wastage and ending with a consumer and operator validated package that can be recovered in existing paper streams, have the high-value material within it captured, and then recycled.
I’d like to ask you about the broader picture beyond your successful entry. ‘Sustainability’ in packaging is multi-dimensional – both in terms of objectives and challenges. Could you comment on the most important roadblocks you identify from your position in the value chain, and the kinds of solutions you would like to see addressing them (e.g. areas of technological innovation, collaboration, regulation)?
The objectives that our industry is faced with delivering are laudable, as we aspire to take a ‘whole system’ approach to the packaging we produce. This means we must look beyond a simple raw material switch when we are designing for sustainability, towards a better understanding of whole life cycles for the product, the raw materials chosen, operational methods, energy efficiency and validation of manufacturing footprints.
Regional recycling infrastructures also need to be evolved to ensure that used materials can be effectively captured and given another use by unlocking inherent raw material value.
We need to develop independent scientific comparison tools to allow transparent validation of the choices made in the name of true sustainability that take all the positive and negative parameters into consideration so that consumer trust can be built upon these new packaging and system directions.
So for me, the key challenges go beyond the obvious complexity, infrastructure development and cost considerations associated with establishing new manufacturing categories and focus on fully educating ourselves in the industry, legislators and decision-makers at country level and ultimately consumers to make sure we take the best possible decisions on the journey to truly sustainable packaging.
ITS’ technology will enable restaurants, cafes, offices, stadiums, and other venues to offer brands in CCEP’s portfolio via self-service taps. Through this system, consumers can refill their own drinks and pay for the quantity served themselves, directly through the tap.
The self-pour, self-pay technology offers consumers a packaging-free delivery method for their drinks, while also aiming to cut down queues, reduce the need for unnecessary contact, and free up serving staff – features that are beneficial as COVID-19 restrictions lift.
ITS, which is new to Europe, will be piloted with CCEP customers Restalia – a Spanish multinational catering group – and Aspro Parks – a company specialising in theme parks, water parks, zoos, and leisure centres.
The first ITS devices have been installed in Restalia’s 100 Montaditos restaurant at Centro Comercial TresAguas shopping centre, located in Madrid, and at Aspro Parks’s Palmitos Park and Aqualand Maspalomas, in Gran Canaria.
This initiative represents a step forward in CCEP’s This is Forward Action on Packaging strategy, which was launched in 2017. CCEP has committed to investing and innovating in refillable and dispensed delivery models with the aim of reducing packaging where it can and eliminating packaging waste, while lowering its carbon footprint as part of its 2040 net-zero ambition.
Craig Twyford, co-founder of CCEP Ventures, the company’s investment arm, comments: “We’re always looking for new and innovative ways for people to enjoy our drinks, thinking beyond the traditional bottle or can, and ITS is a great example of how we’re using technology to help our customers sell and deliver our products in different ways.
“One of the key focus areas for CCEP Ventures is exploring new partnerships and investments to accelerate sustainable packaging innovation and how we can deliver more beverages while using less packaging.
“ITS is an opportunity for us to explore and test new dispensed and packaging-free delivery solutions and, alongside other steps, create a circular economy model that will help us reduce, reuse and recycle our packaging.”
CCEP Ventures invested in ITS in 2020 and plans to co-develop the self-pour, self-pay solution for soft drinks with the goal of bringing new packaging and packaging-free innovations to market for CCEP customers.
Approximately 65 editors and business journalists registered and logged in to the first virtual SÜDPACK press conference on 7 July 2021. The film manufacturer deliberately chose the digital format in order to provide both the national and international press with comprehensive information about “Sustainability at SÜDPACK” even during the corona pandemic. The first virtual SÜDPACK exhibition also launched at the same time and its digital doors are now open to customers and interested parties around the clock, 365 days a year.
Olmuksan is a leading and well-established corrugated packaging player in Turkey, listed on the Istanbul stock exchange. Its network of five plants provides a diverse customer base with high-quality sustainable packaging for food, beverage, agriculture and industrial applications.
We are delighted to have completed this acquisition, which significantly strengthens our position in the fast-growing Turkish corrugated market and expands our offering to existing and new customers in the region. We look forward to welcoming the Olmuksan team to Mondi.
Andrew King, Group Chief Executive Officer of Mondi
Mondi will now launch a mandatory tender offer to acquire the remaining 9.62% of outstanding shares in the company that it does not already own.
Mondi is a global leader in packaging and paper, contributing to a better world by making innovative packaging and paper solutions that are sustainable by design. Our business is integrated across the value chain – from managing forests and producing pulp, paper and plastic films, to developing and manufacturing effective industrial and consumer packaging solutions. Sustainability is at the centre of our strategy and intrinsic in the way we do business. We lead the industry with our customer-centric approach, EcoSolutions, where we ask the right questions to find the most sustainable solution. In 2020, Mondi had revenues of €6.66 billion and underlying EBITDA of €1.35 billion.
Mondi has a premium listing on the London Stock Exchange (MNDI), and a secondary listing on the JSE Limited (MNP). Mondi is a FTSE 100 constituent, and has been included in the FTSE4Good Index Series since 2008 and the FTSE/JSE Responsible Investment Index Series since 2007.
Wine industry collaboration delivers innovative sustainable packaging solution for Australian sparkling winesNews:
Endeavour Group’s wine bottling and packaging arm Vinpac International has partnered with Australian glass packaging company Orora on a new lightweight 750ml sparkling bottle – the first of its kind in Australia.
“To have an Australian-made innovative sustainable packaging option for our customers is important to us. By collaborating with Orora to produce a lighter weight sparkling bottle solution that will provide a combination of commercial and environmental benefits for our customers is really exciting,” said Vinpac International’s Commercial Manager James Vallance.
Although red, white and rose wine bottles have been available in lightweight options for some time, sparkling wine is traditionally bottled in heavier, more premium packaging.
The first, Australian lightweight option for bubbles has been manufactured at Orora’s state-of-the-art facility in Gawler, South Australia, and was tested at Vinpac’s facilities in Angaston in March. It weighs 580g, which is 100 grams less than a standard sparkling wine bottle an approximate 15 percent total reduction in weight
The bottle retains the same look and feel as a standard 750ml sparkling bottle, which means there is no need to change labelling or other packaging elements.
The sustainable bottle has been welcomed by Pinnacle Drinks, the supplier arm of Endeavour Group. Pinnacle Drinks is now releasing a number of brands in the lightweight sparkling bottle, including the popular Minchinbury sparkling range. The 2021 vintage has been bottled in the sustainable packaging and will be available in BWS and Dan Murphy’s stores later this month.
“To have the Minchinbury sparkling range first to market is really exciting as it is a trusted brand. Australians have marked special occasions and celebrations with a bottle of Minchinbury for over a century and to see the brand now move into a more sustainable packaging option is an exciting new chapter,” said Pinnacle Drinks Assistant Brand Manager Nicola Demetriou.
There are significant environmental benefits by switching to this bottle, and Pinnacle Drinks estimates it will remove 320 tonnes of packaging from its supply chain which equates to around 62 cars off the road each year.