• PackagingConnections Webinar on Sustainability in Packaging

    PackagingConnections Webinar on Sustainability in Packaging

    Gurugram, India, July 27, 2020 - PackagingConnections has started with a series of webinars during July’2020. After successfully completing the first one on “Introduction to PackagingConnections”, the company is coming up with a new paid webinar on an important topic SUSTAINABILITY. The company has completed the initial research on Sustainability in Packaging and is ready to present its findings to the packaging community. The webinar will cover the current practices, challenges, and ways forward. This webinar would also take its audience through many examples that are already implemented.

  • Consumer Psychology and Product Packaging

    Consumer Psychology and Product Packaging

    Studies have repeatedly shown that every perceptible detail of a product has an impact on how consumers interact with it. From size and shape to colour and font, every little element makes a difference.

    In this blog, we will go over some of the psychological triggers that help consumers in identifying a product and associating with it.

  • Cadbury unveils portion-controlled packaging

    Cadbury unveils portion-controlled packaging


    The new Twist Wrap packs feature a portion control mechanism that allows shoppers to “twist to seal” and save half for later.

    The new packaging uses memory technology, meaning the wrapper stays twisted by a single twist “preserving fresh flavour, texture and shape”.

    The format will roll-out from the end of January across five key members of the Cadbury Duos portfolio – Cadbury Wispa, Cadbury Wispa Gold, Cadbury Boost, Cadbury Double Decker and Cadbury Dairy Milk.

    The Cadbury Duo range makes up 24% of the Duo market, the brand said, and the majority of Duos shoppers are unique to the format so it is a “valuable offering for retailers”.

    The packaging innovation underscores Mondelēz International’s commitment to “help promote healthier snacking to consumers”, with a focus on portion control being recognised as “one of the most effective ways of helping people balance their calorie intake”.

    Kelly Lawrence, brand manager for Cadbury at Mondelēz International, said: “Following good results during concept testing, we are excited to announce the new packaging this year, allowing shoppers to indulge in a sweet treat then easily reseal and save the remainder of the product for later.

    “We have put a lot of time and investment into ‘portionable’ packaging as a way of empowering consumers to snack in a more mindful way, and we are excited to see what shoppers think.

    “Duos are the growth driver of singles, particularly in the independent convenience channel, so an important part of any retailer’s chocolate range.”

  • LactaLogics and Scholle IPN to develop aseptic baby food packaging

    LactaLogics and Scholle IPN to develop aseptic baby food packaging


    US-based baby food company LactaLogics has finalised a partnership with flexible packaging manufacturer Scholle IPN for developing aseptic packaging technology.

    The companies have partnered after carrying out a packaging research and development phase.

    The collaboration will involve integrating Scholle IPN’s solutions with LactaLogics’ Gentle-UHT processing capabilities to deliver safe human milk-based products for infants in pharmaceutical-grade packaging.

    This will provide hospital newborn intensive care units (NICUs) with access to shelf-stable, ready-to-serve human milk and human milk fortifiers packaged in aseptic pouches and cartons.

    Scholle IPN business development manager Andrew Lively said: “Our aseptic packaging, especially as it relates to pharmaceuticals, protects delicate products from contamination and outside environmental factors, which is critical when feeding premature infants.

    “The ability to combine this with shelf-stability and controlled, precise dosing delights us as we look forward to the positive impact of our packaging on the lives of premature infants.”

    The new packaging solution is designed to maintain the reliability and safety of LactaLogics’ human milk-based products.

    It is part of the company’s commitment to giving all premature infants access to an exclusive human milk diet.

    LactaLogics co-founder and chief operating officer Chelly Snow said: “Our partnership with Scholle IPN will give hospitals access to aseptic packaging technology.

  • IWK Introduces Two Cost-Effective, Versatile Vertical Cartoners for Pharma & Personal Care Applications

    IWK Introduces Two Cost-Effective, Versatile Vertical Cartoners for Pharma & Personal Care Applications

    Extendable for evolving output demands, VI 5 & VC 5 Vertical Cartoners offer premium positioning precision and rapid product changeover in optimized footprint. 



    Artificial Intelligence is quickly taking over many advanced processes in all industries. At its current rate of advancement, AI is making a big dent in the production and distribution of packaging as well.  

    Let’s go over some of the technology that AI has backed in the packaging industry.  



    The three terms in the title are often used interchangeably, and wrongfully so. Tamper-proof, tamper-resistant and tamper-evident are indicative of three different categories of technology that allow businesses to safeguard their product before it reaches the customer.  

    Let’s go over what exactly can be defined as the above-mentioned technologies to avoid any false expectations.   

  • Benefits And Applications of Tamper-Evident Packaging

    Benefits And Applications of Tamper-Evident Packaging

    Tamper-evident packaging is a broad category of packaging practices and technology that alerts the consumer of foul play or damage to the product during the B2C route. Learn more about Tamper Evident Packaging with some examples

  • This Is the Pinnacle of Product Packaging

    This Is the Pinnacle of Product Packaging


    Rise Above
    The photograph of the AirPods on the box lid is embossed, which is a technique that (we believe) Apple first introduced on the iPhone 6 ’s packaging as a ghosted outline of that product. On the AirPods’ packaging, it’s hardly noticeable until one runs their hand across the otherwise unobstructed white surface. Apple has raised the surface just the right amount, to give it a characteristic that puts the product forward. You can tell what it is by touch alone.

    Premium Stock
    The unboxing experience starts with the outer shrink-wrap barrier, which is placed so that the clear plastic seam wraps perfectly around the center of the box. For maximum satisfaction when excavating your new AirPods (or any Apple product), run a knife or razor blade along the four gaps where the lid and bottom of the box meet, then peel away the wrap piece by perfect piece. Underneath the plastic, you’ll find Apple doesn’t skimp on the sustainable box stock, either, on which, it appears, the brand has switched to a new satin finish. The custom typeface is Apple ’s newest, San Francisco, and is foil stamped in silver.

    Never Loses (Perfect) Suction
    Ever notice that the lids and bottoms of many product packages don’t separate easily and need a shake or tug to open? That ’s largely due to a small vacuum inside the box. Apple studies this vacuum and, rumor has it, has precisely timed how long it takes for the bottom half of the packaging to ease out and separate under its own weight when the box is held by the lid. This performs double duty: it both builds anticipation and prevents a product from falling out abruptly. If you drop your gadget later, that’s on you. But while you’re with the packaging, Apple still wants complete control of the experience.

    Bare Essentials
    Apple doubles down on the minimalist aesthetic inside. No twist ties (paper fastener instead), no more shrink wrap, no tape. Only the necessities, all formed and textured beautifully.

    Intentional Order
    With Apple, there are no coincidences. The contents within the packaging are presented in a logical fashion: you have to unpackage everything in a sequence that builds anticipation as you go. Flip back Apple ’s requisite “Designed by Apple in California” lid, which contains the manual, to finally reveal the AirPods. They’re held by a molded cradle made of sustainably harvested bamboo fiber and bagasse, a byproduct of sugarcane manufacturing. To complete the experience, resting underneath the AirPods is their Lightning cable, not that you’ll need them right away — Apple knows you want your device to ship fully charged.


  • Apple’s Distribution Chain The Real Winner Of Less iPhone 12 Packaging

    Apple’s Distribution Chain The Real Winner Of Less iPhone 12 Packaging


    Like most Apple announcements, there was mention of a faster chip, a more detailed camera, and a tougher screen.

    But the most significant change was the announcement that the new iPhone 12 wouldn't come with AirPods or a charger, and less packaging as a result - 50% less, to be exact. 

    Apple's marketing department says: 

    93% of the packaging is fibre-based, due to our work to use less plastic in packaging
    100% of the wood fibre comes from recycled and responsible sources
    72% recycled content in fibre packaging 

    Apple says it's part of their goal to 'eliminate plastics, increase recycled content, and use less packaging overall'.

    While Apple has pledged that all its products will be carbon neutral by 2030, the company does have a turbulent history of greenwashing. 

    After sitting down and analysing Apple's new packaging with Packhelp's supply chain expert and packaging engineer, Artur Obolenski, we discovered that the latest Apple packaging has wide-reaching benefits for the tech-giant - mainly their supply chain.

    "What can't be argued is that Apple is a trendsetter, and many brands will follow in Apple's footsteps," stated Oboleński. "And less packaging can only be good for the environment."

    Apple has claimed that the omission of the accessories is a win for the environment, as iPhones now have less packaging.

    But like all things' eco', it's not as black and white as it initially seems. 

    Apple packaging for the iPhone 12: Less is best?
    Apple's reasoning for dropping the charger is the idea that there are so many chargers and powered USB ports already, that it doesn't make sense to include the typical 'wall wart' anymore.

    People also prefer to use aftermarket headphones, meaning many of the included AirPods don't get used. 

    This reasoning is sound and is a rare example of Apple acknowledging aftermarket products and competitors.

    And it's this reasoning that led to a 50% reduction in Apple packaging on the new iPhone.

    'The most basic fundamental rule of packaging design is that packaging follows the product - there's no need for excess packaging.' 

    'Less packaging is always good. 50% less packaging is great, but the product to packaging ratio still needs to be taken into account', says Oboleński.

    Interestingly, French retailers will still have to sell the iPhone 12 with a hands-free device thanks to laws about electromagnetic radiation concerning small children.

    Apple provides French stockists with an iPhone in the standard packaging that doesn't have the AirPods but puts that package inside yet another box that contains AirPods.

    "A single packaging unit is better than two smaller ones. However, the solution for the French market shows the new Apple packaging in a new light,' explains Oboleński.

    It's unclear why Apple decided to manufacture a large box to hold two already packaged Apple products, rather than a single box to hold the unboxed iPhone and AirPods.

    Packaging made for the French regulations would have eliminated the need for two packed items to be placed into another box, and been the best ecological solution, too. 

    "If you have to sell two items, the planet will be better off if you apply the most basic economic design principles - sell them in one optimised box instead of two individual ones."

    Similar to packaging for a limited edition product, a single packaging solution for the French market would be the most environmentally and economically friendly solution.  

    Winner: Apple's long-haul distribution chain
    Apple has made a massively eco-friendly move, but not in a traditional manner.

    In slashing packaging use in half, Apple has simultaneously lowered it's distribution chain's carbon footprint as well as operational costs.

    Many brands consider sustainable or eco-friendly packaging alternatives to be those that implement cutting-edge materials technology, such as Ikea's use of mushroom-based packaging or biodegradable solutions.

    But the easiest and most significant way to lower your packaging's carbon footprint is to use as little packaging as possible. 

    "Switching to a circular economy built on reusing materials, and implementing volume-reduced packaging will deliver the most savings to brand, consumer and environment alike”. 

    "This new form of Apple packaging is exactly that,' says Oboleński

    When looking at the environmental impact of packaging, reducing the overall volume of packaging used is a potent way of lowering carbon emissions during transport. 

    Smaller packaging means not only less raw material used to create the packaging, but more products fit onto a pallet. Apple states 'the reduction in packaging means 70% more phones can fit on a pallet'. 

    The reduction in Apple's iPhone packaging means fewer carbon emissions are released during shipping from the Chinese manufacturer to a local distributor.

    With both the air and sea shipping industry responsible for staggering amounts of emissions, more products on the same number of pallets mean fewer journeys; a plus for Apple's environmental policy and the environment. 

    Oboleński explains, "Beyond doubt, using less packaging is always good. While 50% of smaller packaging mightn't equate to 50% fewer carbon emissions, it does mean less packaging being put into circulation." 

    50% less packaging, plus the omission of AirPods and wall charger means the overall package is almost 40% lighter, too. However, distribution channels are almost always measured in cubic volume, rather than weight. 

    "As we're not talking about a large, weighty object, a physically smaller unit has more financial and environmental savings than a lighter unit,' says Oboleński. 

    No cutting last-mile delivery emissions
    For Apple's overland last-mile delivery (from the warehouse to a retailer), the packaging reduction has a much smaller effect on carbon emissions.  

    "In reality, there are several factors that influence last-mile delivery to a retailer. Storage space at the end facility, as well as expected sale volumes affect a retailer's order, and therefore how densely a delivery is packed. This decision can be fully explained by cost-cutting," Oboleński says.

    "The narrative of this being done because of the environmental benefits is an overstatement, if not greenwashing."

    The good news is that innovation often flows upstream in a supply chain.

    Less packaging being used means warehouses now have more space, and that flat packaging is quicker to assemble.

    Apple is now primed to lower the amount of packaging used in other flagship products, as well as secondary packaging elsewhere in their distribution chains.

    But is making your packaging physically smaller always the best strategy?

    "As long as the packaging provides full protection of the product, you want to keep it as small as possible," explains Oboleński. "It's good for your product economy, for the environment and it's simply common sense." 

    "When taking product design, marketing needs and merchandising opportunities into consideration, one can easily see how the picture gets blurred, and the business decision-making gets complex'

    Reducing plastic in packaging 
    Companies the world over are doubling-down on their efforts to cut out reliance on single-use plastic packaging. And Apple is no different. 

    "Plastic is a great material that lets businesses offer more, at a low price," explains Oboleński.

    "The recyclability of plastic is, however, still a challenge due to leaking circular systems or no systems at all, which ultimately sees plastic packaging in landfill and waterways."

    Companies can benefit massively by some simple revisions of existing packaging designs. Removing a plastic window on a retail box does not affect sales, and may remove the use of plastic altogether. 

    Apple states "We're transitioning to plastics from renewable or recycled sources as alternatives to fossil fuel-based plastics. For the iPhone 12 mini, we use 35 per cent or more recycled plastic in eight components."

    Using less plastic is always a good thing, but Obolenski warns that consumers are quick to see through vagueness. Uncertainty breeds scepticism.

    Using recycled wood fibre
    Apple's packaging of the iPhone 12 also uses more wood fibre (or paper pulp) than the packaging for previous models, including the replacement of the plastic display protector with ones made from fibre. 

    However, using fibre in the form of cardboard and paper is only as credible as the certifications that back it up. 

    It states that all wood fibre used in Apple packaging comes from responsibly managed forests and that they have "protected or created enough responsibly-managed forests to cover all the virgin wood fibre we use in our packaging."

    However, Obolenski was unable to find any form of logo or indication of there being a certification, which is peculiar given Apple’s documentation on the topic.

    "Apple's use of both recycled and responsibly managed wood fibre is certainly a step in the right direction." 

    "It's strange for a brand to have documentation that their packaging materials were certified, but not show that on the packaging itself," Obolenski commented.

    Apple Packaging: Eco-friendly or marketing hype?
    It's important to understand that going sustainable is a journey; there's no one silver bullet solution. With Apple packaging hundreds, possibly thousands of SKUs, true sustainability is sure to be an ongoing process. 

    However, the immediate beneficiary of Apple's new packaging design is its supply chain and distribution channels, with 50% less packaging also doing less harm to the environment. 

    "Apple's new packaging is a winner for the environment, and it's back pocket, thanks to the supply chain benefits of using less packaging," concludes Oboleński. 

    "The brand isn’t revolutionising the packaging industry, so while their effort is admirable, they’re not going to win any eco-trophies for using less packaging'. 

    Ultimately, the most eco-conscious decision a business can make about their packaging is not to use any packaging at all. The second best thing is to use as little packaging as possible. 

    Artur Obolenski and his team of expert packaging engineers can help your business do just that.

    Reach out to Packhelp's team to optimise your packaging supply chain and help the environment out in the process.

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