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Aiming to produce environmentally friendly alternatives to plastic food wrap and containers, a Rutgers scientist has

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There has been a revolutionary change in the last few years in the printing industry in India. Growing at a rate of 12% per annum, the Indian Printing Industry comprises more than 250,000 big, small and medium printers. It is slowly progressing from the heavy machinery using industry to a more software-centric business. The advent of global brands, rising consumerism and growth of the pharmaceutical industry have seen an increase in the scope for package printing. By 2025, India is expected to become the fifth largest consumer market in the world, according to CII. The inception of new
technologies along with a rise in e-commerce, changing lifestyles, urbanisation and increased personal health awareness has boosted the growth of the print and packaging markets. Amid this scenario, PrintFair is setting up a business and networking platform for the industry to help showcase all that is innovative and ground-breaking. The event is happening, concurrently with PackPlus South, from 20-21-22 March, at HITEX, Hyderabad.

The event, supported by Telangana Offset Printer Association (TOPA), has organised various promotional activities in the interiors of South India. Under the extensive promotional campaigns of the event, the PrintFair team will travel extensively to conduct roadshows in Telangana, Andhra Pradesh and Orissa. In Telangana the roadshows are planned at Khammam, Warangal, Karim Nagar, Adilabad, Nizamabad, Nalgonda, Mehaboob Nagar. In Andhra Pradesh team PrintFair will travel to Guntur, Visakhapatnam and Srikakulam for these roadshows. In Orissa, the roadshows will be conducted at Berhampur and Jeypore.

The visitor pre-registrations are already in full swing with people registering from all parts of the country. The event will be attended by Package, label and commercial Printers; Converters, machinery for corrugated box & box manufacturers; Printing & print buyers; Publishers, owners of commercial newspapers; Production / quality control managers; Design houses, art directors & production managers; Graphic designers; Packaging development manager; Print shop managers and Printing technologists. 

The event comes together with PackPlus South, which happens to be the prime packaging exhibition of South India

Paperex 2019, the 14th edition of World’s Largest Paper Show and co-located events: - WORLD OF PAPER 2019 - International Exhibition on Paper, Printing, Packaging Publishing and Allied Industries, CORRUGEX 2019 -International Exhibition & Conference on Corrugated Box, Machinery, Technology & Allied Industries & TISSUEEX 2019 - International Exhibition on Tissue Products, Machinery & Technologies became a huge success with participation of total 608 leading exhibitors from 28 countries & active support from both Indian and International Paper Industry and Associations. The event was built on the exceptionally good response and attracted 29,628 Focused Business Visitors from pan India and various countries. International Group Participation from China, Finland, France, Germany, Italy, Taiwan, etc was also witnessed.

A High-Level Technical Conference on “Pulp and Paper Industry: Strategies for Sustainable Growth” was also organized by Indian Agro & Recycled Paper Mills Association (IARPMA). 

Another Concurrent Open Seminar on “Corrugated Packaging Industry- A SWOT for Future” was organized in support with Packaging Industry Association of India (PIAI). 

The in-depth discussion focused on industry topics like Design Innovations in Corrugated Box Industry Latest Developments of Corrugated Fibre Board Boxes, Selecting Productive Machinery, SWOT Analysis on the Industry , Good Manufacturing Practices – A Way to Better Profit­ability, also provides an excellent ambience for fellowship, New Age Automation for Corrugated Packaging Solutions, Corrugated Printing: Inks & substrates / Digital Printing, Evolving Business Model in Corrugation Industry, Innovation in Kraft Paper for Packaging Industry and Corrugated Box Testing Methods to Ensure Quality.

On this occasion the Potential and Initiatives of Paper industry was also highlighted amongst the mass audience as part of a Special Campaign “I Love Paper”. The idea was to bring the industry, common people and academia together to be a part of this initiative - Support-to-Support the social improvement, environment, education and growth of India.

Paperex 2019 also followed the tradition of recognizing the efforts of exhibitors with awards in different categories.

The steady growth of the event, which has already seen 14 editions, is a reflection of the increasing capabilities as well as the potential for new technologies and investments in the Paper, Pulp and Allied Industries.

Today, Paperex event has become trusted platform for business transaction. Paperex event is attended by large gathering of Paper Manufacturers to explore the New Technology, Machinery & Equipment and Raw Material for Paper & Board Manufacturing. Also, the mass audience of Paper Traders, Printers, Publisher, Converter and Paper Packaging Companies to explore the vast variety of papers at the show

Event dates are 3rd dec 2019 to 6th Dec 2019 at Pragati Maidan, New Delhi, India

Paperex is the largest paper industry event in the world organized by Hyve in India and it takes place in New Delhi, India.
It is “A Unified Business Platform for Paper Industry” for new business opportunities, joint ventures, investments and technology transfer in paper and allied industries.

The event will be inaugurated by: Shri Nitin Gadkari, Hon’ble Minister of Road Transport and Highways and Micro Small & Medium Enterprises, Government of India on Dec 3, 2019 in presence of the various eminent personalities of the paper industry from world over.

The 14th edition of Paperex 2019, World’s Largest Paper Show is ready to repeat the success story and showcase: 

• 608 Exhibitors from 28 countries including
Austria, Bangladesh, Canada, China, Finland, France, Germany, India, Indonesia, Italy, Japan, Lebanon, Malaysia, Philippines, Poland,
Republic of Korea, Scotland, Singapore, Slovenia, South Korea, Spain, Sweden, Taiwan, Thailand, The Netherlands, UAE, United Kingdom, USA

•International Group Participation from China, Taiwan, Germany etc.

All Top brands are displaying their invocations and products at the show like Andritz, APP, Bashundhara Paper Mill, BILT, Bindals Paper Mills, Buckman, Century, International Paper, JK Paper, Kuantum Paper, Orient Paper, TNPL, Trident, Valmet, Voith, West Cost, Yash Paper etc.

From 12th- 14th December 2019, Delhi will host India’s biggest exposition for dairy, liquid food and beverage industry. drink technology India is the single-most platform that assembles and optimally represents the liquid food, beverage and dairy industry.

North India is home to the largest dairy sector and the booming brewery industry of the country. The Indian dairy and brewery sector along with beverage industry holds tremendous potential for value-addition and overall development and drink technology India facilitates a befitting stage to exhibit innovations and solutions, custom-made for the Indian market.

After a tremendous response for their 2017 edition organized in Delhi, show organizers are already receiving great response from the industry for their upcoming edition.

Mr. Bhupinder Singh, CEO of Messe Muenchen India commented on the pre-registrations for drink technology India 2019:

“The response we have received so far from exhibitors have superseded expectations. More than 90% of the exhibition space was already booked by early September. The list of international as well as national exhibitors wanting to be part of the trade show has seen a rapid upsurge since the last edition of the show.”

drink technology India – Giving impetus to the beverage, dairy and liquid food industry

According to business.mapsofindia.com, the food processing industry in India has a total turnover of around USD 65 billion which includes value added products of around USD 20.6 billion. Within the USD 65 billion food processing industry, the beverage industry in India itself constitutes of around USD 230 million.

drink technology India exhibits all aspects of the beverage, dairy and liquid food industry – from filing plants, innovative beverage additives, latest beer variation and various dairy products to innovative packaging concepts. The trade fair brings the entire industry together on one platform, empowering home-grown companies as well as connecting international market with Indian companies.

For the 2019 edition, the list of national and international exhibitors is already filling up. More than 200 companies will exhibit their products and services this December at drink technology India. The exhibitor list includes big players like Ace Technologies, Anton Paar India Pvt Ltd, DVKSP Impex Pvt. Ltd, Goma Engineering Pvt Ltd, Hilden Packaging, HS Filling and Packaging, Jiangsu Newamstar Packaging Machinery Co. Ltd., Lehui, National Polyplast, Sartorius India Pvt. Ltd and Sidel, among many others.

Part of the expeditious Buyer-Seller forum are reputed buyers like Coca-Cola India, Dabur India, Globus Spirits, Mondelez International, Pernord Ricard and Punjab Agro Juice.

Dedicated trade fair for the pharma processing and packaging machineries catering to the pharmaceutical industry.

• Co-located shows analytica Anacon India and India Lab Expo bring in the best of the pharma industry under one roof
• Jointly organized with IPMMA to provide an ideal networking and educative platform

Pharma Pro&Pack Expo is India's leading trade fair that focuses on pharma manufacturing technologies. The exhibitor profile is a curated list of companies dealing in pharma processing machines, clean room technologies, packaging
machineries, materials & consumables, water treatment plants along with, turn-key contractors and project consultants.

Experts and professionals from engineering, packaging, production, operations, purchase, maintenance, technical, formulation, plant management, project teams among others, get an opportunity to witness the latest innovations
influencing the market at Pharma Pro&Pack Expo.

Tremendous response at the 2018 edition of Pharma Pro&Pack Expo
The 2018 edition of PHARMA Pro&Pack along with co-located shows analytica Anacon India and India Lab Expo amassed sensational response from both participants and visitors. More than 260 exhibitors successfully showcased their brands and products to over 9,500 visitors. We witnessed tremendous footfall from industry professionals and executives from top pharma companies in and around Hyderabad at Pharma Pro&Pack Expo.

Pharma Pro&Pack Expo – Gearing up for a bigger edition in 2019
This year Pharma Pro&Pack Expo is estimated to pull in approximately 10,500 visitors from the pharma industry. An expansive 12,500 sq meters of exhibiting area is gearing up to provide state-of-the art exhibiting facilities to more than
300 exhibitors in the 2019 edition of Pharma Pro&Pack Expo along with analytica Anacon India & India Lab Expo, to be held in Hitex, Hyderabad from 19th to 21st September 2019.

Association with IPMMA – Advantageous opportunity for visitors!
Pharma Pro&Pack Expo is jointly organized by Indian Pharma Machinery Manufacturers Association (IPMMA) and Messe Muenchen India. This collaboration brings in top ranking exhibitors to the show guaranteeing advantageous opportunities for both exhibitors and visitors.

Mahendra Mehta, President of Indian Pharma Machinery Manufacturers Association (IPMMA) expressed his views on the alliance –
Our association with Messe Muenchen India for Pharma Pro&Pack Expo has proven to be highly profitable for our association members, the exhibition not just provides favourable grounds for business transactions but it also brings the industry professionals together on one stage, facilitating a healthy dialogue and consequently encouraging business alliances.

Gurugram, India, August 05, 2019 – Packaging Connections announces its collaboration with DAVIK, global manufacturer of innovative adhesive tapes. Davik was the first company to introduce the ‘carry handle tape’ to the world. The company has developed specific formulae to fit various base to be adhered to (shrink, PET bottles, cartons) and deliver the most versatile and extensive selection of handles in the market.

Under the terms of the agreement between the two companies, Packaging Connections has been officially given exclusive rights to establish Indian business of Davik for their carry handle tapes. The strategic plan will give 360 degree promotion to Davik products in India including participation in events, meeting with potential companies (FMCG, Pharma, Food and Beverage), business development, and team support to manage various projects and provide 24x7 visibility to Davik through specialized content marketing services.

This collaboration with DAVIK represents another milestone in the long-standing relationship between foreign packaging companies and Packaging Connections.

“In the growing organized retail scenario of India and equally growing environment concerns due to plastics, the Davik’s carry handles would be great not only to reduce negative plastic impact on environment but also the real consumer convenience. This is truly functional and effective. We are happy to bring this to India”, says Sandeep Goyal, CEO, Sanex Packaging Connections Pvt. Ltd.

“DAVIK is ready and happy to introduce and bring this significant change to Indian market. Davik carry handle tape clearly increases customer satisfaction of the product and this way also increases competitive advantage of the company who starts using this great product, as a part of the total packaging. We think that Packaging Connections is the great partner and together we will achieve this goal.’ says Marina Arshavsky Rosental, Global Marketing and Sales Manager at Davik ACS LTD.

PAPEREX is the series of International exhibitions on the Pulp and Paper Industry and is held biennially in New Delhi, India. It is the only comprehensive forum serving the paper industry has established itself as “Business Festival of the Paper Industry” for joint ventures, investments and technology transfer promoting overall growth of Paper industry.

Paperex 2019 has already received an overwhelming response from the world and over 90% exhibition space has already been booked in just few months of announcement. The event is ready to repeat the success story with expected presence of 700 + exhibitors from 35 countries

A sneak preview of the whole event:
• Support from major trade associations of paper and allied industries and World Paper Forum
• Presence of over 700 + leading Exhibitors from 35+ countries
• Trade visitor from 75 + countries
• International Group Participation from China, Finland, France, Germany, Italy, Taiwan, etc
• I-50:- Special Invitation program to all Leading Paper Manufacturers & Traders of 50 countries
• Various New Launches by exhibitors
• Handmade paper pavilion
• Concurrent conference and International Business Networking Program
• A high level Technical Concurrent Conference by “Indian Agro & Recycled Paper Mills Association”

The leading exhibitors will offer the Latest Technology, Machinery and Raw Material for Paper & Board Manufacturing
• Papers & Paper Products: - Writing & Printing Paper, Specialty Paper Newsprint, Kraft Paper, Graphic paper, etc
• Machinery: - Complete Paper Mill Plant or Machinery, Tissue Converting
• Latest Equipment & Accessories: - Rolls, Bearings, Blade & Knife, Pumps Valves & System, etc
• Raw Materials: - Pulp, Waste Paper, Specialty Chemicals, Mineral & pigments, etc
• New Technologies: - Automation & Instrumentations, Quality & Process Control, Surface Coating, etc
• Networking with industry: - Through major paper Industry associations

A startup being mentored by FSSAI has launched its Raman-1 handheld spectrometer on World Food Safety Day. Coupled with mobile & AI technologies, Oak Analytics has built a system for instant authentication of products, beginning with edible oil.

Oak Analytics believes it has the solution. Their approach has been to innovate on top of an existing and proven technology. Traditional Raman Spectrometers, used in Lab testing, are large and expensive table top instruments. While handheld spectrometers exist, they are prohibitively expensive for many applications.

By leveraging advancements in micro-optics, mobile & cloud technology, and AI & machine learning algorithms, Oak Analytics has taken Raman spectroscopy out of the lab and into the field. The Raman-1 spectrometer is a chalkboard duster sized device, and costs a fraction of laboratory spectrometers. The device can be used to scan through any transparent packaging without having to open it. Test results are instantly displayed on a mobile app.

The prototype of the technology was displayed at the World Food India event held at New Delhi in November 2017, where Oak Analytics was awarded by the Hon. President of India as the most innovative startup. The company is also being mentored by FSSAI as it brings its product to market.

Ardagh’s Nitro Can has been adopted by the UK’s number one cocktail mixer company Funkin Cocktails in a collaboration that sees the first-ever range of ready-to-drink nitro canned cocktails hit the shelves. 

With premium cocktails increasing in popularity, but traditionally demanding time and skill to serve to customers, Funkin have opted for Ardagh’s Nitro Can to deliver their ground-breaking range of canned cocktails. The slim aluminium can features a fixed nitrogen-infused widget that mixes the cocktail instantly, ensuring maximum product quality and consistency and producing an unrivalled multisensory experience for the consumer.

The Nitro Can technology was devised by Ardagh in 2016 to capitalise on the trend for nitro coffee, and with Funkin’s new range it now enters the fast-growing RTD alcoholic beverage market. Nitro Can’s innovative design makes the indulgent pleasure of a hand-mixed cocktail readily accessible in a convenient format. Upon opening the tab, the widget is activated, triggering an attention-grabbing ‘whoosh’ sound as micro-bubbles of nitrogen are released through the product. All the scents, flavours and colours of a bar-made cocktail are retained during the cascading pour, resulting in the instant delivery of an attractive beverage with a long-lasting foam head and the smooth, velvety sensation that is normally only achieved in a traditional cocktail shaker.

Not only does the Nitro Can offer an engaging consumer experience, its stable in-can environment is the perfect packaging solution to protect Funkin Cocktails’ quality ingredients. The 200ml range contains real fruit, which makes retaining the integrity of product flavour and safety essential, and the can guarantees shelf stability both in refrigerated and ambient temperatures.

Ben Anderson, Marketing Director at Funkin Cocktails, said, “This has been a great collaboration in our 20^th anniversary year – we couldn’t be happier with the final product. Our core values are ingredients, innovation and inspiration, and Ardagh’s Nitro Can solution supports all three. We are really happy to deliver our exciting flavours in a system that keeps the product safe and tasting perfect.’

Consumers can enjoy Funkin’s four great flavours – Espresso Martini, Passion fruit Martini, Amaretto Sour and the on-trend Pink Gin Fizz – at home, out-and-about or in busy commercial environments previously unable to meet demand for quality mixology, such as restaurants and festival bars. The eye-catching cans feature Funkin’s brand new livery, a silver theme with bold graphics depicting the flavour varietals.

Adriana Escobar, Product Manager at Ardagh Group’s European Metal Beverage division, said, ‘It’s exciting to be tapping into new categories with our Nitro Can. This exceptional innovative packaging format deserves a wide take-up and we love to see new categories take advantage of all its benefits.’

Funkin’s range is now available in the UK market.

LEATHERHEAD, Surrey, UK and AKRON, Ohio, USA – June 2019 – Over the last 10 years, flexible packaging has taken off, doubling in size to $228 billion in 2019. In Smithers Pira’s latest market report The Future of Flexible Packaging to 2024  forecasts that it will continue growing by an annual rate of 3.3%, reaching $269 billion in 2024. Global urbanisation has increased the demand for flexible packaging along with e-commence and technological advancements in barrier protection, active packaging and digital printing. At the same time, sustainability is also a major concern for the market.

Flexible packaging is replacing more traditional packaging, such as glass jars and metal cans, more and more each year as its benefits are acknowledged. These benefits include extended shelf life, improved cost economics, lower pack weights and lower transport costs. Use of flexible packaging can minimise transport costs at all levels, thanks to the lower pack weight and the ability to compress the packaging into small transport volumes. Flexible packaging also allows improved cost economics due to requiring less energy and resources than other packaging types, which means that the cost of production per packaging unit is less.

The market report identifies the key drivers and trends for the flexible packaging industry including areas such as:

Sustainability - is both a driver and a challenge for the packaging market as consumers cut down on the use of unsustainable packaging.

E-commerce - Consumer demand in e-commerce is continuing to rise and is predicted to continue to increase through to 2024.

Product protection - Manufacturers are finding the protection provided by flexible packaging a benefit, thus increasing the likelihood of using it.

Supply chain efficiency - Flexible packaging allows manufacturers to increase efficiencies in manufacturing of products, including reduced transport costs and reduced waste.

Digital printing-The benefits of digital printing for flexible packaging are widespread, including more economic short runs and an increased number of printable substrates.

Economics - The economic cycle of a country has a major influence on consumer spending, which in turn affects the packaging market.

Lifestyle and social influences - Busier and more demanding lifestyles are leading to growing demand in convenience products, particularly food items.

The Future of Flexible Packaging to 2024 analyses and quantifies the current and future market trends for all key materials, end-use applications, pack formats and national and regional geographic markets. The report explains and examines key market drivers and trends 2019–24 and quantifies current and forecast markets for flexible packaging.

Following the positive experience in 2016, Sacmi returns to Moscow to present its complete range of packaging-beverage solutions. The Group will be showcasing a machine range characterised by versatility, productivity and low consumption, in synergy with new digital cap decoration solutions and latest-generation line supervisors

Following the success of the 2016 edition, Sacmi will be taking part for the second time in the Prodexpo fair in Moscow. This international fair (now in its 24 th edition) is dedicated to technology for the food and beverage industry and covers everything from raw materials to processing and packaging (Moscow Expo Centre, 6-10 February 2017). The country’s biggest event of its kind and a key showcase for the development of the local food and beverage industry, Prodexpo is organised with the backing of the Ministry of Agriculture and the sponsorship of the Union of Chambers of Commerce and Industry of the Russian Federation.

Over 110,000 visitors are expected; they’ll have a great opportunity to get a close look at the Sacmi range in the Group’s display area (Hall 6, stand 6C35). There will be a strong presence on the part of businesses from all over the Federation (almost 1,400 in the 2016 edition) and adjacent regions. Together, these areas constitute an enormous market in which Sacmi is an ever-more pivotal partner thanks to a growing customer pool across the entire range of technological and plant engineering packaging-beverage solutions, from raw material processing to automated end-of- line solutions.

A leading designer of complete PET processing lines and the world-leading supplier of plant engineering solutions for the manufacture of plastic caps using compression technology, Sacmi has progressively extended its product range to ensure a prompt response to market needs. In this field, new additions to the Sacmi range include the new CCM 24 SC, a compression press capable of producing 1,000 caps per hour with just 24 cavities. Compact and high- performance, it comes complete with a system for timed slitting of the anti-tamper band while integrated quality control provides a response to customers’ investment requirements - even those of small-medium businesses who have no intention of missing out on the guarantees and outstanding quality provided by Sacmi technology.

Downstream from the CCM, Sacmi proposes the new COLORA CAP, the revolutionary cap digital printing system that allows HD application of any decoration on plastic caps. Freely programmable – with up to 10 million images – the machine impresses the chosen decoration on the cap with scans lasting just 2 tenths of a second, ensuring a clear response to beverage manufacturers’ burgeoning need to bring out the best in both product and brand; this goes hand in hand with further developments on the coloured cap front (with the use of, in place of traditional coloured grains, liquid colorants that act on a neutral molten plastic base, thus making colour changeovers much faster).

One of just a handful of firms in the world that leads the way in different sectors and technologies, Sacmi also provides an integrated solution for the converter world thanks to the IPS platform, now even higher-performing and more flexible following the introduction of the new IPS 400 injection press and the imminent launch of the new IPS 300; the latter completes a range of solutions that covers every possible size requirement, maximising versatility while minimising mould and size changeover times.

At Sacmi technological excellence – with tip-top productivity, ultra-low consumption and outstanding versatility – is accompanied by cutting-edge total quality control thanks to inspection systems designed and marketed by the Group’s Automation & Inspection Systems Division. This means Sacmi can now complement PVS preform inspection systems– designed to operate both on the line at ultra-high speed and off-line or in research labs – with a complete range of systems for quality control of container and label plus advanced line supervisors (such as the all-new H.E.R.E., Human Expertise for Reactive Engineering); the latter allow manufacturers, thanks to latest-generation software and advanced on-machine sensors, to effect real-time monitoring of production and receive remote assistance from a specialised Sacmi technician to solve common problems.

H.E.R.E. is a comprehensive solutions system - at the service of the smart factory and its production processes – that SACMI supplies to the market as part of its innovative Industry 4.0 approach.

Modular and able to be customised, Sacmi solutions are developed alongside the customer and in close collaboration with the Group’s R&D facility (where solutions are tested prior to industrialisation), certified by top international players in the industry. Moreover, the Sacmi Global Network (in Russia headed by Sacmi Mosca since 2004) allows us to follow customers at every stage of the project and support them throughout the working life of the machine or plant thanks to a fast, efficient spare parts and assistance service.

ardagh, one of europe&rsquos largest container glass manufacturers, welcomes the outcomes of the european commission&rsquos &ldquoambitious&rdquo circular economy package.ardagh group&rsquos head of sustainability, steffen seehausen, comments&ldquothe report sets some important and very realistic sustainability targets for the packaging industry. it represents a very thorough and sensible framework that will help to achieve closed loop practices within a circular economy. ardagh is totally committed to this approach, and looks forward to working in partnership with its stakeholders along the whole of the supply chain, as well as with local and central authorities.&ldquowhilst the package represents a welcome degree of business continuity and confidence for most permanent packaging materials, the absence so far of any plastics target for 2030 signifies the difficulties this sector faces compared with permanent materials.&rdquoardagh endorses the statement issued by its european trade association, feve, that &ldquoglass holds a special place in the eu circular economy as a permanent material that is 100 and endlessly recycled without any degradation of its intrinsic properties as long as it is separately collected and treated. &ldquo

Email: sharon.crayton@ardaghgroup.com, nigel@keenlysideassociates.co.uk

Top energy drink brand Rockstar Energy is deploying several of Ardagh Group’s innovative beverage end features in a new and exciting range of promotional cans.

As sponsors of summer rock music festival Rock am Ring, Rockstar is running a festival-branded ‘every beverage can wins’ promotion across its range of flavoured energy drinks. Seeking to maximise customer appeal at point of sale, the company has chosen to combine Ardagh’s Coloured Shell, Coloured Tab and Coded Tab technologies, resulting in a set of cutting-edge designs that truly stand out from the crowd.

The 500ml environmentally-friendly aluminium cans come in three bold designs, incorporating Rock am Ring artwork with the glamour of Rockstar’s iconic branding. One of the designs is further enhanced by Ardagh’s unique Matte Impact finish, giving the can a distinctive look and feel that invites the customer to select it from among the standard glossy cans on the shelf.

At the beverage end, Ardagh’s value-adding design options are employed to dramatic effect. A yellow tab set against a black shell is a dynamic and eye-catching combination that brings a hard-rock edge to the energy drink experience. These colour options highlight the bright tab against the dark shell, increasing customer awareness and excitement about the promotion.

It’s the tab that holds the key to Rockstar’s giveaway, so Ardagh’s Coded Tab technology is the central feature of the promotional design. A unique alphanumerical code is printed on the underside of every tab and is only revealed on opening the can, meaning that qualifying for a prize requires promotion participants to buy the product. As a result, sales are increased.

Not only does the design’s focus on the tab help to push sales by reminding consumers of the prize hidden beneath, customer loyalty is boosted by the fun and interactive moment of opening the can. As every can wins a prize – from pairs of sought-after Rock am Ring, Lollapalooza and Southside Festival tickets, to Rockstar merchandise and 2-for-1 leisure vouchers – the experience of buying and opening the product becomes associated with winning.

Rockstar Energy Brand Manager Nicole Matthias said, “We’re excited to be using Ardagh’s special technology to drive sales of our Rock am Ring promotional cans. The design aesthetics reinforce Rockstar’s powerful contemporary branding and give us an irresistible product at point of sale, while the ‘open-to-reveal’ prize-Coded Tabs bring a whole extra element of surprise and reward to the Rockstar Energy experience.”

Dirk Schwung, Sales Director of Ardagh Group’s European Metal Beverage division, said: “We are very pleased that Rockstar Energy is employing our custom packaging options to fantastic effect in their Rock am Ring promotion. Our visually attractive and interactive beverage end technologies will maximise customer engagement with the Rockstar Energy brand as they give away brilliant prizes, helping to drive strong cold beverage sales in the fast-approaching summer festival season.”