January 2010

Baby boomers, their gen y kids and all following generations are convinced that a daily dose of a functional beverage, energy or vitamin drink can keep them youthful. However the potency and effectiveness of functional beverages rely on the way in which ingredients are delivered. Deterioration of vitamins, herbs and other healthful ingredients starts from the moment they hit water, in other words from the moment a packaging for a readytodrink energy drink is filled in the factory. Vitamin c, for example, loses 80 of its potency after only 30 days.

Looking at the many introductions of &lsquonew&rsquo products in standup pouches this packaging format has gained worldwide popularity. The basic doyen design consists of two flat sheets sealed together along their sides, with a &ldquow&rdquo fold running along the bottom. When the pouch is filled, the &ldquow&rdquo opens and provides a base on which the pouch can stand. The original doyen design showed the top being sealed straight across, but subsequent modifications include fitments to allow the pouch to be reclosed after opening.

This new redesigned barrier structured 20litres jug for chlorpyrifos 500 insecticide from a & c packers pty ltd. Of australia, with builtin handles on two sides and a tamperevident, mechanical closure is 30percent more efficient for transport and storage. Usually full containers are shipped twolayershigh on a pallet which represents 640 liters of product for the steel drums, in contrast to the new jug shape which allows twenty jugs per layer, two high, adding up to 800 litres in the same space.