June 2010

Etxegarai, has developed a new packaging that enables cheese to be preserved better and for all its organoleptic characteristics to be maintained throughout the consumption period, thus prolonging the lifespan of the product and maintaining its optimum balance. This new packaging prevents air from entering and adapts in each case to the shape of the product, thus protecting it from any aromatic contamination or dryness.

Parisbased urban foods has brought convenience and style to its new greenshoot fresh soup range by selecting the innovative packaging format for ambient soups. According to urban foods, greenshoot soups is the first really convenient individual fresh soup range to be launched for the french market. Designed to meet the demands of busy lifestyles, the new pack from rpc offers optimum consumer convenience, being lightweight, easy to open and microwaveable. The container is coextruded and thermoformed in ppevohpp by rpc bebo nederland.

Smart packaging is hitting the cosmetics industry with batteries, sensors and speakers, among other developments. The scope of smart packaging stretches far beyond enhancing product delivery, although some applications aren&rsquot necessarily smart investments. Sensors are now being manufactured in a small enough size at a low enough price point to be incorporated into individual product packaging. The products can &ldquosee&rdquo you walking down the aisle at a store and call out to you&mdashliterally&mdashto get your attention.

The first onvu ttis, designed for meat, fish and convenience products with a shelf life of 56 days at 5°c, have attracted great interest and are currently being fieldtested for the first time by major german retailers under handson conditions. The new generation of ttis now allows to offer freshness monitoring for enhanced confidence in selfservice products with a shelf life of one week and more, e. G. Processed meat such as sausage, dairy products, ready meals and other convenience foods.

As society is more and more individualizing oneperson households solfruit, a dutch importer of fruit and citrus, wanted to participate in this generally welltodo segment of the market, where small households only need small quantities, preferably in a trendy packaging. To stand out in the crowd, solfruit packed one of its specialties, melons from middle america, in a twomelonpackaging. The folded paperboard handbag with two holes, each securing a melon, is marketed under its own brand name royal fresh.