Driven primarily by retailers&39 bottomline targets, steady growth in the market for retailready packs rrps to 2016 will provide new opportunities for suppliers. According to new pira international research, demand for rrps will reach 27 million tonnes by 2016, up from a 19 million tonne 2010 base. Retailready packaging refers to packaging systems typically made from corrugated board, solid fibreboard or rigid plastic.