a wine company based in sonoma county, truetthurst, has publicized that the retail shelves of safeway supermarket chain based in pleasanton, california has its unique wine lines. as reported, within days of its launch, the concept of the evocative wrapped bottles became a hit among consumers. there are already creative wine labels of the company, namely bewitched, candells, curious beasts, fuchsia, and schucks, that have exquisitely designed wraps featuring a recipe, a special occasion, or a story.