June 2013

in europe, squeezable pouches are mostly used for packaging the fruit juices, dairy products and soft drinks. however, these pouches seem to be the newest trend for alcohol packaging in the us. adage, which is a marketing website, unveils this unlikely new trend. the article, which is published on adage, mentions that, in the us, plastic pouches are now containing premixed cocktails, wine, as well as flavoured malt beverages &lsquoas a technique to attract consumers looking for a convenient and quick buzz.

however, these strategies are lost on a considerable portion of our population the colourblind. jeff revell is a photographer who is based in washington, d.c. jeff mentions that red and blue are the worst colour combination for him to have together. then too, he finds this colour combination everywhere. for him, it looks like the blue vibrates inside the red, which gives him a headache.&rdquo revell is one of those redgreen colourblind people, and distinction between colours is hard for him. shades that are blended with green or red, like brown and purple, all look the same to him.

in case of excess oxygen, the sensor turns blue, showing to the customer that the food is not fit for eating. oxygen fastens food spoiling procedures such as protein decomposition and microbial growth. this is the reason why most of the food packaging is done with the help of using modified atmosphere packaging. in the modified atmosphere, gases like nitrogen and carbon dioxide are flushed through the package to reduce the oxygen concentration. already, there are techniques to check oxygen in food packages.

from the fridge door fit&trade heinz&reg ketchup and topdown&trade bottles, to the famous latest snap pots&reg microwaveable baked beans in the province of united kingdom and the latest heinz dip &amp squeeze&reg packaging for the industry of foodservice in the united states, packaging innovation is a main ingredient at heinz. just like it has always been. inventive ideas that make history. right from the 1869, heinz has made a name for itself by offering pure foods and finer quality in new ways that both delighted and surprised the consumer.

food packaging innovations has a very major role to play in introductions of new product as well as brand management. packaging design innovation and innovation in food packaging supports brand positioning and food innovation. newlogic&39s food packaging innovation consulting capitalizes and identifies on opportunities of food innovation by utilizing an efficient mixture new technologies, intellectual property, design thinking and voice of the consumer insights.

sustainability is rising as a chief trend in luxury packaging because luxury marketers require promoting their ecologically responsible certificate through their selection of packaging supplies. this trend has been revealed in the latest report from the market research company which is based in uk. it was expected to account for 62.9 percent of the market of luxury packaging in the year 2010 and 45 percent of the quantity. glass is the second most extensively used substance, next to the plastic.