honeycomb, which is a project management company, created the brand as a licensee of britvic that owns j2o soft drinks. britvic approached honeycomb to develop the range of sweets and design the packaging on the strong points of earlier projects for britvic, including work on robinsons drinks and fruit shoots. the designs of the pack are based upon brand guidelines chalked down by blue marlin, which revamped j2o in the year of 2009, and then again refreshed the branding in 2011, at the time when it worked on packaging projects.