safeway will now offer their ice cream in the customshaped 48ounce container. currently, this ice cream is being offered in the grocer&rsquos stores. this custom design is the result of a partnership with desoto, kan., which is located in huhtamaki. the highly impactful package with branded graphics used the vendor&rsquos inplant forming mechanism, which also offered flexibility and production changeover speed and significant cost advantages. ed olivero is vice president of dairy manufacturing at pleasanton, which is calif.based safeway.