February 2014

the aluminum covered laurence lid and laura pump. both are sharplooking cosmetic packaging elements that not only aesthetically highlight a product&39s character, but also provide high resistance and protection. &nbsp the items are already available in pp and metalized versions. this aluminum offer is an upgrade based on existing ranges.&nbsp compared to metallization, the aluminum covered version has higher resistance and a more finished look.

talika has created care &amp color by combining the formula of its flagship product, eye detox, with blue microspheres to create a strengthening effect. white microspheres with beige pigments furthermore ensure act as makeup concealer. the applicator designed by cosmogen allows the user to apply the formula exactly over dark circles or the outline of the eye.&nbsp eye detox care &amp color performs a &quotdetox&quot treatment to the contour of the eye and immediately conceals dark circles and puffiness.

the new cans have updated graphics that include fluorescent ink and will be used across the black jack range of cocktailinspired alcopops, including mojito, tequila boom and rum and coke. rexam russia is producing the 50cl cans for the first time out of its narofominsk plant.&nbsp the glowinthedark ink absorbs light and when in the dark, glows with a green hue. the new can design accompanies a change in the brand&rsquos flavor profile, to offer consumers a more natural tasting product.

unilever&rsquos hellman&rsquos brand has recently been introduced with a new clean lock cap. this eponymous white cap seemed to act like a magnet for residual ketchup to form and was probably the messiest piece of packaging on earth.&nbsp making it easier to balance the bottle on kitchen and bbq garden tables. the bottle itself has a smooth shape which allows for larger, more prominent hellmann&rsquos label branding, a move which also makes it easier for the shopper to find on shelf&nbspamong&nbspa sea of ketchup brands.

cocacola introduced an innovative two piece &lsquoshare can&rsquo in the singapore market a few months back. the can is equivalent to the traditional 330ml product in terms of size but the two composite parts only deliver 115ml of product each, significantly less than the 150ml smallest sizes currently available in uk supermarkets and just over a third of the size of that usual can. source httpwww.thepackhub.comblogp383