pune with the ecommerce boom getting bigger in india, packaging has started playing a greater role, as companies are not just battling on the price front, but on brand and aesthetic value as well. from giants such as flipkart, amazon and firstcry to niche sites such as giftease, pretty secrets and limeroad, ecommerce companies have started innovating with packaging."all our packaging is taken care of by a combination of inhouse packaging teams along with thirdparty packaging services.