March 2015

to deliver greater value to consumers and provide product differentiation, national and licensed brands are working together to produce products and packaging with a complementary message.by ted mininni, contributing editorrestless consumers are hunting more than ever for products that deliver additional value, forcing manufacturers to scramble to deliver that value to them. cobranding a strong national brand with an equally recognized licensed brand is one way to accomplish that.

designing for sales success means understanding what motivates people, what appeals to them, and what catches their eye, and delivering that through standout packaging.by ronald de vlam, contributing editorgood package design can drive sales it&rsquos a fact. good design provides a standout experience on a crowded and noisy retail shelf, and getting the details right demands a fine balance of pragmatism and flair.

in a complete redesign of the packaging for its satinique haircare line, amway creates a vibrant, elegant, and easily navigable system expressly designed for a global audience.by anne marie mohan, editor, shelf impactamway corp. is an 11.8 billion directsales corporation based in ada, mi, that distributes consumer products in more than 100 countries and territories worldwide.

a move from rscs to retailready packaging for its peeps candy prompts just born to replace its manual secondary packaging process with fully automatic equipment.by anne marie mohan, senior editor, packaging worldas essential for an easter basket as chocolate bunnies and jelly beans, marshmallow peeps candy are a springtime staple. but they&rsquore not just for easter. over the years, the peeps line has expanded from the solitary yellow chick variety to a range of colors and shapes for virtually every holiday.

a new hot beverage pod from keurig, the kmug, joins two other pod formats for the keurig 2.0 brewing system that are now available in recyclable polypropylene.by anne marie mohan, senior editor, packaging worldkeurig green mountain, inc. has launched the new keurig kmug pod, designed to brew a large, travelmug size of hot beverage using the keurig 2.0 brewing system, which can also brew a single cup and a fourcup carafe. similar to the kcarafe and vue pod, the kmug pod is recyclable.

the torchbearer in north american processing and packaging trade shows joins forces with the leading producer of nutritionrelated trade fairs in europe and asia for a new u.s. event.by sean riley, pmmi editorial directorpmmi and koelnmesse gmbh join forces for new u.s.

medea adds functionality to its ledenabled vodka bottle, coupling it with bluetooth technology and a proprietary app that lets users set and display scrolling messages remotely.by anne marie mohan, senior editor, packaging worldmedea vodkaenlargemedea, inc., an ultrapremium vodka producer with the world&rsquos only customizable led message band built onto its spirits bottle, will be launching its new bluetooth technology on all medea vodka bottles beginning in june 2015. this will allow consumers direct access to the bottle&rsquos technology through their wireless devices.

among the biggest news announced on day two of anuga foodtec is that pmmi has entered into an agreement to coproduce a new u.s.based trade show with koelnmesse gmbh, the producer of anuga foodtec.by pat reynolds, vp editorthe new show, which will be focused on processing and packaging technologies serving the food and beverage marketplace, will launch in spring 2017. &ldquothe experience and recognition that koelnmesse and anuga bring to the table, particularly in europe, is invaluable,&quot says chuck yuska, pmmi president and ceo.

kfc said it would introduce smaller lids to help stop hedgehogs getting stuck in the packaging fast food giant kfc has announced it is to change its packaging after reports its lids were endangering hedgehogs.it follows pressure from the british hedgehog preservation society bhps.the shropshirebased charity said the large holes in the lids of dumped krushems milkshake cups meant hedgehogs were getting stuck.kfc said it planned to introduce a lid with a smaller hole, which would be stocked by all its restaurants.&quotfrom today, kfc in the uk and ireland will cease production of the curr