According to latest market research reports, BOPP film industry is poised to grow well, riding on the growth in modern retail and growing consumption of packaged food and beverages globally. Industry estimates it to be close to 8 million tonnes by 2016, growing at 4-5% annually. Along with the growth of the industry, the number of BOPP film manufacturers is also increasing at a similar pace, thus making the competitive landscape tougher and tougher by the year.One way to survive in this tough competitive landscape is to identify niche products and then look to specialize in them.