Stihl’s MotoMix is a premixed gas product for chainsaws, leaf blowers, and hedge trimmers that offers a differentiated formula: a patented 50:1 fuel mixture that combines non-ethanol, high-octane fuel and premium Stihl HP Ultra oil. Although the product was distinctive, its packaging was not. Virtually every quart-sized premixed brand on the market uses a cylindrical can; MotoMix was no exception. Stihl needed a new angle—literally.The company approached Berlin Packaging about creating the first square quart-sized container on the premixed gas market.