The role of packaging has dramatically evolved over the years. While the fundamental principle behind packaging remains, in that it needs to be functional and practical, a container that enables people to transport their product from one place to another, packaging itself is becoming as complex as the technology used in the production process.
Today, not only does packaging still have to preserve the product, especially within the food industry, it also helps to drive changes, meet new environmental standards, and be both eye-catching and lighter in weight.