Snacking, grazing, whatever the term, the demands of modern day life have driven sales of snacks up, and the UK savoury snacks category is now worth $7bn per annum, making it the largest market for savoury snacks in Western Europe.*
To capitalise on the growing snacking trends, retailers are increasing looking at ways to capture the attention of the aptly dubbed ‘Generation Graze’, with eye-catching packs of gourmet vegetable crisps, salted caramel popcorn, roasted chickpeas and oatmeal crackers.