How to be globally successful in markets globally is demonstrated by our work on Bayer's Theraflex product line, which is distributed in Russia and the countries of the former CIS. Theraflex is a preparation intended to counteract the wear of joints.
In close cooperation with our glba partner agency in Moscow and the Russian Bayer marketing team, we strategically worked up the product and brand architecture, positioned the brand, redesigned the brand roof and visualized it in packaging design.