To be able to distribute the ‘All-in-one Seal’ promotion, consisting of 12 tubes together with 12 spouts, Den Braven decided to contact DS Smith Plastics to design a universal packaging to be used both in brick and mortar and online stores.
DS Smith Plastics has the technique to produce packaging made from post-consumer plastic waste but Den Braven wanted to take this a step further and challenged the R&D department in Bilzen to produce the packaging of recycled empty tubes of seal and glue.