According to Tetra Pak, 80 Disney and Marvel-inspired designs will feature on the packaging of Coop’s Qualité & Prix ambient white milk, fresh white milk, flavoured milk, and protein drinks in Switzerland.
Tetra Pak’s Coop-Disney collaboration project leader Farahnaz Mohsenin said: “It’s exciting to see our collaborative approach opening new opportunities for our customers. The campaign includes one of Switzerland’s largest retailer[s], Coop; Swiss dairy market leaders, Emmi Group and Cremo.