August 2024

In the ever-evolving landscape of nutraceuticals, kp takes a bold step forward with kpEnhance RM1 blister films – a revolutionary solution designed not only for optimal product presentation but with an unwavering commitment to sustainability. Let's explore how kpEnhance RM1 is redefining packaging in the nutraceutical industry.

Bluemarlin has orchestrated the packaging design for Colgate’s new range of toothpaste targeting children of varying ages.

The agency ensured precise messaging, enabling parents to select the right product for their kids’ needs, explicitly indicating age suitability and highlighting key benefits directly on the packaging.

These packs showcase the ‘brand world’ integrating characters from Colgate’s Smile O’Clock multiplatform educational campaign, designed to captivate kids.

The low-density, cellulose-based foam is derived from responsibly sourced wood pulp, the same material used in paper products. The newly developed cellulose foam boasts several key advantages. It demonstrates excellent properties like compression resistance and a uniform pore structure, making it aesthetically pleasing. Most importantly, this bio-based material is fully compatible with existing paper packaging recycling streams. This not only reduces reliance on fossil fuels but also simplifies the recycling process.

Working with Linstol, a global eco-friendly in-flight products provider, the airline anticipates the change will enable it to eliminate 6.48 tonnes of non-recyclable waste material each year, an amount which equates to saving an estimated 110 trees from deforestation or conserving 207,360 litres of water.

Lidl Switzerland has introduced cellulose-based packaging in collaboration with Swiss cheese company Hardegger Käse to replace traditional plastic packaging. The retailer has launched the packaging initiative for its organic Alpstein mountain cheese and organic Usserrhödler mountain cheese.

The new packaging replaces traditional plastic and is made from cellulose film derived from leftover wood sourced from FSC-certified forestry operations. The cellulose film is free from crude oil-based raw materials, aligning with Lidl’s commitment to environmental responsibility.

Nestlé Nigeria has introduced a newly packaged version of its iconic breakfast cereal, Golden Morn, emphasizing the brand's ongoing commitment to nutrition and environmental responsibility. The updated packaging reflects Golden Morn’s 38-year legacy of nourishing Nigerian families, while also aligning with Nestlé’s broader sustainability goals.

That means all the supermarket’s porridge oat products are now free of plastic packaging, including its Everyday Essentials, Organic and Scottish Porridge Oats.

The latest move on its Everyday Essentials Porridge Oats is expected to save around 57 tonnes of plastic annually.

It forms part of the supermarket’s target to reduce plastic packaging by 50% by 2025 and follows a switch to 100% recyclable cardboard packaging on all own-brand porridge pots last year.

The Boardio^® paperboard canister, provided by a world leader in sustainable consumer packaging Graphic Packaging International ("Graphic Packaging"), provides an alternative to plastic, glass, and metal containers and delivers the same level of freshness and food safety with less waste. 

Recent research shows consumers want packaging that is better for the environment, and many are willing to pay more for it. The consumers surveyed preferred Boardio packaging over current can and bag options that dominate today’s retail coffee market. 

Even if you have not tried Liquid Death, you may have heard about its recent blockbuster billion-dollar valuation or at least seen cans of the trendy beverage, which spikes its advertising with a dark sense of humor. The company claims that its liquids will “Murder Your Thirst,” coming in flavors such as “Berry it Alive” and “Rest in Peach.” (I seriously enjoy the puns, even though I’ve never bought any of the products.)

Regardless of the product, they all share: