January 2025

Zeus Packaging, a global leader in sustainable packaging solutions and a manufacturer of both pallet wrapping machinery and high-performance industrial application stretch films, proudly unveils the Apollo Pallet Wrapping System, a ground breaking innovation set to transform the pallet wrapping industry. Guided by the mission of “saving the planet, one pallet at a time,” the Apollo Pallet Wrapping System underscores Zeus’ unwavering commitment to sustainability, efficiency, performance and innovation.

Working within a time-frame of just six days, the agency created the range with a dynamic visual theme, fusing rich stylised background graphics with flashes of graffiti art. Each variant incorporates a uniquely distinctive ape character that has been intricately rendered as the mascot for the specific protein flavour.

Packaging artwork for the Prime Ape Protein product range is tailored for implementation across a fully printed, flexible film stand-up pouch format that is set up to run on an automated powder filling line.

Bristol-Based Outlaw Reinvents Peroni Nastro Azzurro Packaging to Reflect Italian Heritage and Boost Global Growth

The iconic Italian beer brand, Peroni Nastro Azzurro, has partnered with Bristol creative agency Outlaw to deliver a striking new design for its secondary packaging. With its origins in Rome in 1963, Peroni has always embodied true Italian passion and flair, and this redesign reinforces its commitment to challenging conventions and elevating the beer category.

The Día de Muertos Seasonal Medley features a mix of red, orange, and yellow snacking tomatoes, packaged into a clear clamshell with a festive top seal that honors the traditional Mexican holiday. While Día de Muertos is distinct from Halloween, it is observed around the same time frame, from October 28 to November 2, and share’s themes of remembrance and celebration of life.

The revamped packaging mirrors a vibrant and heartfelt theme, blending tradition with a modern touch. The updated design reflects a modern aesthetic while staying true to the brand's core values of delivering unmatched quality and trust.

Germany has reached a significant milestone in plastic packaging recycling, with a material recycling rate of 68.9% recorded in 2023. This achievement, announced jointly by the Central Packaging Registry (ZSVR) and the German Environment Agency (UBA), reflects a remarkable 27 percentage-point increase since the introduction of the Packaging Act in 2018.

Two Sides initiative Love Paper is launching a new week-long event to encourage the industry to collectively champion paper and sustainability to consumers and businesses.

Love Paper Week will run from 3-7 February 2025 and Two Sides said it encouraged all printers, paper merchants, packaging manufacturers and others who operate within the sector to support the initiative and use the materials available to inform their clients, customers and consumers more widely about why paper is such a sustainable, effective and attractive medium.