When it comes to any business that offers products and goods, proper packaging and labeling are essential. Your goal is to make good first impressions with the way you are presenting your products. Whether or not you think about it, the way a product is packaged and labeled can significantly impact its overall appeal, especially to your consumers. Chances are, you’ll attract more customers if your products look good and promising.
Well-designed packaging and labels can serve as an effective promotional tool for your business. Well-packaged goods are more likely to sell than those that are not. Product packaging alone accounts for one-third of all purchase choices made by the typical customer. Customers often view the product quality to be closely tied to its presentation, and in this case, is its label and packaging.
With that said, here are some tips on how you can improve your packaging and labeling process.
- Keep The Package And Label Design Simple And Informative
When it comes to communicating your business’ vision properly, it is best that you get the services of a professional designer. Working with designers can help amplify your product’s appeal and value, which may then entice potential consumers to make a purchase.
Aside from the design, effective product packaging and label must also be able to provide the right information to your consumers. Information such as ingredients, expiration date, how to properly use the product, and your business's social media links and websites are just some of the information you should consider placing on your labels.
- Get The Proper Equipment
If you want more people to buy your products, aside from making sure that your packaging and labels give them all the information they need, make sure the actual printouts reflect your design intent and vision for your labels too.
That said, you need reliable printers that are capable of producing cost-effective, high-quality small run color printing in the shortest time feasible. However, determining which technique is appropriate for your task isn’t easy. So, before you pick how to print your design, there are a few factors to consider.
Digital printing is very easy to set up. As a result, you can drastically speed up the time it takes to make your product labels. There are no plates to make and it doesn't take long for the print to register, so there’s less waste.
Gradients and complex prints frequently demand extremely small dots, but the difference in print quality is generally not visible. One of the amazing things about digital is the lack of ‘dot gain’. So, if you print a small dot, it stays tiny. The ultimate effect is a crisp, clear picture.
Labels are usually printed digitally in four colors, excluding metallic inks. While printing on metalized materials may provide a foil effect, matching a metallic ink carton or creating a foil may involve an expensive additional digital procedure. A few digital printers can do this. Flexographic printing is perfect for true foil stamping and metallic ink printing.
Flexographic printing also makes use of inks that dry faster. So, when you have your colors and design elements down, you can print more labels at a lower price and in less time.
- Select Materials That Match Your Brand
A company's brand must be reflected in everything it does, including its packaging and labeling strategies. For instance, if you are running an eco-friendly business but you’re not exactly observing sustainable measures and practices, this might put your company in a negative light. Chances are, you might lose your credibility in the industry, as well as your customer’s trust.
Additionally, if you’re handling food products, your packaging must ensure the safety of the goods inside. It shouldn't compromise the condition and quality of the food, especially during transport or delivery.
Moreover, selecting appropriate packaging materials requires a thorough knowledge of the product's lifecycle- from manufacturing to the retail shelf to the consumer's house. The distance shipments must travel, the mode of delivery, and the storage conditions should all be considered in choosing the packing material to ensure items arrive unharmed and fresh in consumers' homes.
Packaging and labeling are considered critical factors in establishing your company’s brand. They can significantly boost your products’ image and the market’s perception of them. Planning your process smartly can result in beneficial results in the long run.
That said, it is important that you know how to use these elements to your advantage. Keeping these tips in mind can be a good start in improving your business’ packaging and labeling process.