DESIGN CYCLE AND PACKAGING

WHAT IS A DESIGN CYCLE AND WHY DO WE NEED IT?
Just like with a calculus problem in math, every problem needs to be approached with a few pre-defined steps to arrive at the solution. This works similarly for packaging design. With a series of tools to deconstruct the requirements and stakeholders, a design cycle can help create a final product with less redundancy and high functionality.
In its essence, a design cycle allows creators to INVESTIGATE – PLAN – DESIGN – CREATE – EVALUATE in a systematic manner. This cycle is not limited to packaging design but is very well applied to it. 
The reason why it is a cycle and not a linear progression is because it provides room to iterate at every step. What might be considered a completed cycle may be restarted in the occurrence of better solutions. With growing knowledge and technological developments, that always seems to be the case. 
Following are the more emphasized steps of a PACKAGING DESIGN CYCLE:
1.    TEAM BRIEFING: It’s important to begin on a high and discuss the roadmap of the remaining cycle. Inputs of the clients are noted and the purpose and features of the product are pondered over. A diverse yet well grounded team of experts makes quite the difference in establishing how the cycle proceeds.
2.    PROJECT PLAN: A Timeline for deliverables, overall budget, quality standards and other resource allocation are finalized at this stage.  
3.    RESEARCH: The 3 stages of research are:
I.    Client Research
II.    Market Research
III.    Design Strategies
Through these stages, a brand image and emotion are decided on. 
4.    DESIGN DIELINE FINALIZATION: This could be compared to the blueprint and is a detailed , flat technical drawing with all cuts, folds and dimensions. This drawing is usually digital. 
5.    CONCEPT DEVELOPMENT AND DESIGN REFINEMENT: Finalization of colours, placements, fonts, images along if proofreading of all text and confirming regulatory standards. Prototypes and first final samples are created and clients’ approval is received.
6.    MARKET REVIEW: Post packaging feedback is collected for consumers. This helps continue the cycle and allow iterations in the future.