• CHANGE ISN’T ALWAYS BETTER: REDESIGN FAILS

    CHANGE ISN’T ALWAYS BETTER: REDESIGN FAILS

    A constant point of engagement for FMCG designers and manufacturers is to match their packaging design to market standards. To keep up with trends, big brands usually have a full-time team dedicated to improving shelf impact (discussed in the previous blog) and product recognition. Consumer research is conducted to see what changes buyers would like to see and what aspects of the packaging are they currently happy or unhappy with. 

  • Change Isn’t Always Better: Redesign Fails

    A constant point of engagement for FMCG designers and manufacturers is to match their packaging design to market standards. To keep up with trends, big brands usually have a full-time team dedicated to improving shelf impact (discussed in the previous blog) and product recognition. Consumer research is conducted to see what changes buyers would like to see and what aspects of the packaging are they currently happy or unhappy with. 

  • Packaging And Shelf Impact: What’s Your Angle?

    While creating a product to sell, proof of concept of the use of the product is just the first step. Once the product itself is ready, the next step is to get it to the customers, efficiently. For FMCG products or any product that is sold off the shelf, the shelf impact is something that needs to be studied well.

  • Rfid: A Crash Course

    What is RFID?

    Radio Frequency Identification Device (“RFID”) is a technology that uses radio-frequency waves to transfer data between a reader and a movable item to identify, categorize and track.

    How does it work?

    An RFID Tag Consists of:

    • An antenna that detects radio waves and responds with signals
    • A chip that stores and manipulates data

    RFID Reader kit consists of:

  • TOP AUSTRALIAN PACKAGING COMPANIES

    Australia has given the world some industry-leading packaging companies. These companies have been global providers and innovators. Following is a list of some of the companies founded in Australia with an international presence.

    1. AMCOR LIMITED

  • MNCS GO CLEAN

    Companies around the world are making efforts to make their products more and more sustainable and environmental friendly. This includes making changes to their packaging. Some commonly observed changes in the past couple of years include making packaging both recyclable and from recycled materials, making it reusable and making it compact in size.

    To reduce the overall carbon footprint of their products and their packaging, the following companies have made changes to their packaging designs and compositions in an effective manner:

  • Marketing 101: Can You Judge A Product By Its Package?

    Packaging used to be taken for granted; it was considered nothing but a layer of protection for the product within and a means of getting it from point A to point B. Because there was no expectation from customers, manufacturers didn't pay much attention to branding, either.

    However, things have changed significantly since those days because product packaging now plays an essential role in the selling process.

  • The Ideal Platform For My Webinar

    Following the previous post on post-pandemic webinars in the packaging industry, this blog will highlight some of the commonly used software for hosting webinars from Packaging Industry. It will mention the most sought-after features, pros and cons, and functionality of different teleconferencing models.

  • Post-Pandemic Impact on Webinars in the Packaging Industry

    COVID turned the market upside down. With restrictions on international travel, people cooped up in their houses, and minimum in-person interactions, things were bound to change. The question now is: Are pandemic-driven changes here to stay?

  • TOP INDIAN PHARMACEUTICAL PACKAGING COMPANIES

    The packaging industry, while might appear to be concentrated and operational in a small niche, caters to a wide variety of manufacturers and suppliers. In this blog, we will list the major Indian packaging companies that support the pharmaceutical industry.

     

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