It is rightly said that packaging is the cloth for products & it makes your product stand out from the competition. Well but, how can we find out that how much our packaging costs? What is the importance of packaging? What is the right packaging for a product? Since the cost of the packaging material which we know is like the tip of the iceberg, as only 5% of our total packaging costs consists of primary packaging material. The rest are hidden beneath the surface. Here are some points to consider while finding out the actual cost of packaging: