The design of the new range, led by international design agency JDO, aims to combine wellness benefits, the goodness of natural ingredients and ‘clean beauty’ elegance for shelf appeal.
Justine Guicherd, client business director, JDO, said: “Our task was to shake up the category with a truly premium design that reflects the promise of clean beauty and wellness through simple ingredients whilst also embodying the nourishing care expertise that people know, trust, and love from Dove.”