The new design features a logo and hand drawn typeface, and a distinctive illustrated chef’s hat icon is supported by a bespoke typeface featuring soft, round letterforms.
We Launch also created a set of vibrant stickers featuring illustrations and more unique typography to further expand the ownable assets that Baked In could utilise across all its touchpoints.
Stuart Lang, founder and creative Director, We Launch, said: “We wanted to create something for Baked In that was more reflective of who the brand is and what it does. The products it sells create a sense of playfulness that really wasn’t brought through fully in the previous brand identity. By focusing on what makes home baking fun, and incorporating the handmade element into our work through illustration and a bespoke type, we sought to capture the essence of the Baked In brand experience across every channel.”
Joseph Munns, founder, Baked In, added: “We Launch have captured the spirit of what our products set out to do and our ethos of happiness being homemade. We are all about the fun, wellbeing and connection that baking brings. The new handcrafted creatives perfectly encapsulates that feeling. We’re extremely excited about sharing the new look with our customers and to hopefully get even more people involved with our kits.”
ESSENTRA PACKAGING CELEBRATES PRO CARTON GOLD AWARD WITH SUSTAINABLE PACK FOR EXENTRIQUE FACIAL CLEANSER
Essentra Packaging has been recognised in this year’s Pro Carton awards, clinching Gold in the Carton Excellence Awards for its cosmetics carton for exclusive online skincare brand Exentrique.
The solution devised by Essentra for Exentrique’s Facial Cleanser met the requirements to reflect the brand’s unique positioning and identity, enhance appeal in the online sales channel and ensure the perfect at home opening experience, while at the same time satisfying its sustainability standards.
The team from ProAmpac, formerly RAP, invites LUNCH! 2021 attendees to visit Stand D 50 for the industry debut of RecycAll Freshpack. A market first, the RecycAll Freshpack sandwich skillet is an all-fiber sandwich skillet with a window, considered plastic-free in the United Kingdom and Europe. We are proud to show the food-to-go industry at LUNCH! 2021 our RecycAll Freshpack sandwich skillet, the first all-fiber sandwich with a window, considered plastic-free in the UK and Europe. It provides much easier recycling for consumers. Visit Stand D-50,
IndiaCorr Expo and India Folding Carton gears up to reunite the corrugated case manufacturing and folding carton industry after the long gap of two years from 23-25 October 2021 at India Expo Centre in Greater Noida.
As economy begins to recover and businesses are bouncing back in full swing, IndiaCorr Expo and India Folding Carton gears up to reunite the corrugated case manufacturing and folding carton industry after the long gap of two years from 23-25 October 2021 at India Expo Centre in Greater Noida.
- HKScan’s leading Swedish sausage brand Scan Falukorv 800 g is now packed with Mondi’s renewable paper-based packaging
- By switching from an unrecyclable plastic multi-layer material to paper-based packaging, the carbon footprint has been reduced significantly
Mondi, a global leader in packaging and paper, has worked with Nordic food manufacturer HKScan to provide renewable paper-based packaging for its best-selling Falukorv sausage.
See live on-demand production of unique single-dose sachets that can be opened with a single gesture using one hand with V-Shapes PRIME with in-line printing
Wolfertschwenden, 14 September 2021 - At this year's Compamed MULTIVAC will be exhibiting packaging solutions for sensitive products. The highlight will be the RX 4.0 thermoforming packag-ing machine in GMP design, which will be presented to the visitors for the first time. In conjunction with an integrated handling mod-ule and an InteliJet HD digital printer from BELL-MARK, it forms an efficient solution for producing and printing combi packs containing a syringe, filter and vial.
Ravenwood considers this a ‘bond of trust’, developed and refined over many years. From label design concepts, all the way through to the product landing on supermarket shelves.
Let’s fully explain the food labelling process
Supplied across a world-wide network of machinery distributors and label converters, the tried and tested formula safeguards food manufacturers and brand owners. With strict standards and guidelines in force, means that their food labelling won’t let them down at any stage during the production and application process.
Label Stock and Adhesives
For the best label substrates, adhesives and silicones, Ravenwood has sourced and developed a vast selection from the industry’s leading raw material suppliers. Label materials include a range of paper weights up to 300gsm. Label stock available includes water resistant, food grade and pp film to suit many different types of foods and storage environments. A food grade adhesive has also recently been developed and is now available for direct contact with food.
In order to produce the labels, a label converter would need to purchase a Com500. Standing at 4 metres wide and 2 metres deep, the coater is the only system dedicated to producing Ravenwood linerless labels. So let’s summarise linerless. A silicone strip is applied to the top of the label reel and an adhesive strip is also then applied in the same position, on the underside. This allows for the reel of labels to be wound on a roll without the need for toxic label liner. Subsequently, the reel of labels ‘sticks’ to itself. Backing paper is bad for the planet, as it needs to be landfilled. Opting for linerless means zero liner to landfill and reduced CO2 emissions.
Nobac 5000 Linerless Applicators
For the food labelling application, a machinery distributor would need to purchase a Nobac 5000 linerless applicator. The sleevers are designed for maximum flexibility, in applying a diverse range of linerless labels. Over the years, many new machine variants have been adapted, due to customer demand for offering increased flexibility. The Nobac machine range is extremely robust, suiting even the most rigorous of factory environments. Speeds of up to 150 packs per minute can be achieved. The latest to be launched is the new 5000L, Fruit Lid machine.
VXR Vision Pack Inspection System
Last in line, but certainly not least, is the VXR Vision Pack Inspection System. Ravenwood consider this the ‘end of line solution provider’. The VXR can be linked to a Nobac 5000. When combining its three technologies, the key functionality of the VXR system is to identify and reject food trays that are seen to contain errors. As well as checking for faulty labels, printing errors, barcodes and use-by dates. And with x-rays, the system can detect a broad range of dense mass and contaminates. Furthermore, ‘seal check’ ensures that the seal is secure on all food trays. It can also ‘count’ the number of products in a tray, such as meatballs. The VXR will safeguard your brand and avoid costly food recalls.
Ravenwood’s Global Network of Machinery Distributors and Printer Partners
Ravenwood’s network of 38 machinery distributors and 21 printer partners are automatically signed up as members of the ‘Circle of Linerless’. They are briefed fully as to the entire process and realise that cutting corners and using cheaper, sub standard alternatives is not an option. Brand owners want quality and consistency where their food labelling is concerned, in addition to the overall sustainability benefits.
Driving Down CO2
All Ravenwood machinery is built in the UK. This means that carbon emissions are kept to a minimum and this is especially apparent where the Nobac 5000 linerless applicator is concerned. Over 90% of the machine’s weight is produced in the UK and all parts are machined on site at Ravenwood’s factory in Norwich or sourced within a 4-mile radius.
More and more brand owners are now switching to linerless in a bid for carbon neutrality. As mentioned, the main USP of linerless is that there is no release liner. By eliminating the liner carries many benefits, including zero waste to landfill, disposal costs and a much-reduced carbon footprint. Linerless is a more environmentally friendly and sustainable process of food labelling. In 2020, Ravenwood prevented 12.1 million KG of CO2 being released into the atmosphere. In the same year, Ravenwood produced 5 billion labels worldwide, thus saving 82 million m2 of label liner going to landfill or incineration.
Circle of Linerless – Fast Facts
- Faultless linerless labels
- Performance guarantee
- Fully approved sustainable materials
- 24/7 support
- Disaster recovery
- Preloved Programme
- Dedicated distributor and printer network
Developed exclusively for Ravenwood by Antalis, this ground breaking product is now available to order from Ravenwood’s approved global linerless printer network.
The new material has been developed for applications where there is high condensation or humidity, but also where the end user wants an alternative to using a film product. In certain countries, film is not an option and subsequently, logistics in these regions are still proving to be a challenge. With the launch of the new water resistant product, Ravenwood considers that Black Label WRX will offer a viable solution. The material is available from 170gsm through to 300gsm.
Paul Beamish, Ravenwood Founder and Managing Director said: “This is another valuable addition to our ever growing approved materials for linerless. Covered by our ‘Circle of Linerless’, these materials have been developed exclusively by Antalis to give maximum performance and efficiency when run, using our range of Nobac applicators.”
Neil Mason, Sales Manager at Antalis said: “We are pleased to be able to continue to support and further develop our product offering to Ravenwood and the linerless business. After two years of development work, we are able to further expand our product offering in order to meet the demands of Ravenwood’s linerless label production. The new material will enable us to expand in to new linerless markets where paper and its associated environmental statistics play a key role, in our client’s considerations.”
Antalis is the UK’s leading distributor for papers, packaging and visual communication solutions. The sheer number of eco-responsible labels placed on products can be confusing – and knowing ‘at a glance’, what is ‘green’ and what isn’t, can be difficult. Antalis has launched a clear solution with its Green Star System. Using a universally recognised method to rank services and products. Find out more on Antalis and its Green Star System.
Despite the ongoing pandemic, the european tube manufacturers association (etma) reports stable deliveries in the first half of 2021. The total deliveries of aluminum, plastic and laminate tubes even increased slightly by 0.5 percent to a level of around 6 billion units.
While deliveries to the pharmaceutical industry fell by 11 percent, deliveries to the dental care market increased by 4 percent, to the cosmetics market by 2 percent and to the markets for food and household products by as much as 10 percent and 13 percent respectively.