The red packaging of one of Australia’s best-known confectionary brands is changing in a big way, with the people behind the change labelling it the most “important” switch ever.
Allen’s has always been easy to spot in the supermarket aisle due to its bold colour and fun characters.
But now Nestle, who own the brand, is giving the party favourites a makeover.
The packaging will now be matte, and in the process, will reduce the amount of plastic the brand uses.