Driscoll’s, a global market leader for fresh strawberries, blueberries, raspberries and blackberries, has expanded the launch of its branded paper pack offer into a major UK supermarket for the first time.
This launch will also see the brand feature British-grown berries in the paper pack range and the introduction of larger paper pack formats.
Driscoll’s branded berries, packed in paper packs, are now available in Asda stores across south-east England and in Booths’ stores, expanding its availability in the UK for consumers from its current listing at Wholefoods.